Junior Programmatic Media Buyer

1 week ago

Toronto, Canada Kingstar Media Full time

Job Title

Junior Programmatic Media Buyer


Location

Toronto, ON (hybrid work model)


Reports To

VP, Sales & Digital Marketing


Deadline

November 29th, 2024

 

Background

Canada’s fastest growing full-service Performance Marketing Agency, located in Toronto’s historic Distillery District, is looking to fill a full time Junior Programmatic Media Buyer role.


Leveraging the power of television, digital media, and production, Kingstar has established itself as the premium performance media agency in Canada. We are a full-service performance media buying agency that specialize in direct response solutions that help our clients reach Canadian and international consumers.

 

Position Summary

We are seeking a detail-oriented and driven Junior Programmatic Media Buyer to join our growing Digital Marketing Team. The ideal candidate will have experience working with demand-side platforms (DSPs), such as The Trade Desk, and a passion for leveraging data and technology to execute effective media buying strategies. This role is perfect for someone looking to deepen their expertise in programmatic advertising while contributing to the success of our clients and campaigns.


Responsibilities

Campaign Management:

·       Assist in the planning, setup, and execution of programmatic media campaigns across DSPs (e.g., The Trade Desk, Amazon, etc.).

·       Monitor and optimize campaigns daily to meet performance goals (CTR, CPA, ROAS, etc.).

·       Troubleshoot underperforming campaigns and propose actionable recommendations.


Audience Targeting & Segmentation:

·       Leverage first-party and third-party data to create precise audience targeting strategies.

·       Collaborate with clients and internal teams to analyze user behavior and refine audience segmentation.


Performance Reporting:

·       Prepare and deliver performance reports with actionable insights to internal stakeholders or clients.

·       Maintain clear documentation of campaign optimizations and performance improvements.


Platform Expertise:

·       Stay updated on new features and trends across The Trade Desk and other DSPs.

·       Test and implement advanced DSP functionalities, including custom bidding, inventory packages, and creative optimizations.


Collaboration & Communication:

·       Present weekly reports to client.

·       Work closely with cross-functional teams, to ensure cohesive campaign execution.

·       Coordinate with external vendors, publishers, and ad tech partners as needed.


Qualifications

Education:

·       Bachelor’s degree in Marketing, Advertising, Data Analytics, or a related field, or equivalent experience.


Experience:

·       1-2 years of experience in programmatic media buying or digital advertising.

·       Hands-on experience with DSPs such as The Trade Desk (preferred) or other platforms like Amazon.


Skills:

·       Strong analytical and problem-solving skills, with the ability to interpret complex data sets.

·       Proficiency in Microsoft Excel and/or Google Sheets (pivot tables, formulas, etc.).

·       Familiarity with campaign measurement tools and methodologies, including attribution modeling and viewability metrics.

·       Basic understanding of ad tech concepts, such as real-time bidding, CPM, and ad exchanges.

 

Attributes

·       Excellent organizational skills and attention to detail.

·       Eagerness to learn and adapt in a fast-paced environment.

·       Strong communication skills, both written and verbal.

 

Preferred Qualifications:

·       Certifications in The Trade Desk Edge Academy or similar training programs.

·       Experience working with creative assets in dynamic creative optimization (DCO).

·       Knowledge of audience insights platforms such as Nielsen or Comscore.


Compensation

Kingstar Media offers a highly competitive compensation package including vacation time off, stat holidays off, summer hours, and birthdays off


Application

Interested applicants are invited to send their curriculum vitae to jobs@kingstarmedia.com. Please add ‘Junior Programmatic Media Buyer’ in the subject line.


Kingstar Media encourages applications from people with disabilities and is committed to providing an accessible workplace for those individuals. Should you require accommodation, Kingstar Media will provide support at any point throughout the recruitment process and will work with you to meet your needs.


For more information about Kingstar Media, please visit www.kingstarmedia.com. 


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