CRM & Email Marketing Manager

1 week ago

Greater Montreal, Canada Moose Knuckles Canada Full time

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.


WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.


Some of What’s in it for You

  • Paid Personal Days
  • Generous Benefit package
  • Employee Assistance Program
  • Employee Loyalty Reward Program
  • Generous welcome gift
  • Company events
  • Free Gym Access
  • Free Parking
  • Day Off On Your Birthday
  • Discounts


Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM)? If so, we have an exciting opportunity for you to join our team as a Mid-Level Email Marketing and CRM Manager at Moose Knuckles. Play an important role within the digital marketing team to drive key media and business goals.


Some of what you’ll do:


Email Campaign Management:

  • Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
  • Create, design, and implement engaging email marketing campaigns.
  • Develop and execute segmented email strategies to target different customer segments.
  • Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
  • Create engaging and conversion-focused email content and landing pages.
  • Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.
  • Monitor email deliverability and work to improve email list hygiene


Growth of 1st Party Database

  • Assist in building and maintaining a robust growth strategy to boost database.
  • Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
  • Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
  • Work on omnichannel building of database w/ B&M
  • Build 3rd party partnerships to expand the database. (Klarna, payment channels)
  • Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
  • Utilize customer data to personalize communications and drive customer retention.


Customer Segmentation:

  • Work with the CRM & Email Platform) to pool customer database, start collecting different attributes online and offline to initiate segmentation.
  • Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns.
  • Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
  • Identify opportunities for creating tailored content based on customer behavior and preferences.


Analytics and Reporting:

  • Report on database and segments growth along w/ sales performance
  • Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
  • Generate regular reports and provide insights to improve campaign effectiveness.
  • Monitor key performance indicators (KPIs) and make data-driven recommendations.


A/B Testing:

  • Plan and conduct A/B tests to optimize email content and CRM workflows.
  • Interpret test results to refine strategies for better results.


Compliance and Best Practices:

  • Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.
  • Stay updated on industry best practices and emerging trends in email marketing and CRM.



Some of what you’ll need:

  • Bachelor’s degree in marketing, Business, or a related field preferred.
  • 3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
  • Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Project management experience
  • Technically adept with the ability to easily pick up CMS and software systems.
  • Fast learner and highly motivated self-starter
  • Excellent written and verbal communication skills.
  • Creative mindset with an eye for design and content.
  • Detail-oriented and highly organized.
  • A passion for staying updated on digital marketing trends and best practices.
  • Bilingual


Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.

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