Performance Marketing Specialist

1 month ago

Québec City, Canada Motorola Solutions Full time

Job Description

Responsibilities include but are not limited to:

Work on performance marketing activity across Paid Media channels for the US & Canada in French & English

Collaborate with broader marketing teams on comprehensive multi-channel strategy across Paid Search, Display, Remarketing, and Meta

Work closely with the North America Performance Marketing Manager and sales team to optimize audience targeting strategies

Plan, execute, and measure tests across ad creative and landing pages to optimize conversion

Collaborate with the SEO team to execute onsite SEO initiatives such as metadata optimization and keyword research

Monitor and optimize the paid media budget across various performance channels

Work with the team to track and build automated reports for key performance indicators of media buying activity

Ability to compile data and reports and provide a thorough analysis to managers

Identify trends and insights and optimize spend and performance based on the insights

Propose innovative paid media initiatives aimed at efficiently increasing new user acquisition

Work with marketing teams to ensure messaging across all channels is consistent and aligned

Develop close relationships between inside sales and regional sales manager to optimize campaigns and find trends and campaign opportunities

Manage and optimize campaigns on Google Search, Display, PMax, YouTube, and Google Gen, including retargeting efforts

Utilize Google Analytics and Google Tag Manager for data analysis and performance monitoring, with a preference for GA4 expertise

Analyze user behavior through heatmap tools such as Hotjar or Mouseflow

Generate and maintain performance reports using Looker Studio

Collaborate on various projects through Jira and other project management tools

Develop landing pages, workflows, forms, and email campaigns using HubSpot or similar CRMs

Conduct basic SEO tasks and onsite analyses with tools like Google Search Console, Ahrefs, Screaming Frog, or SEMRush

Work independently as a self-starter while effectively collaborating with team members

Qualifications:

2+ years of experience in Google Ads

1+ years of experience in marketing analytics tools and SEO optimization strategies

1+ years of experience in marketing automation and project management platforms

Must be fluent in both English and French OR both English and German

Bonus:

The ability to speak German

Google Ads certification

Reddit Ads experience

Meta Ads experience

#LI-MM1


Basic Requirements

High School Diploma or equivalent 2+ years of experience in Google Ads 1+ years of experience in marketing analytics tools and SEO optimization strategies 1+ years of experience in marketing automation and project management platforms


Travel Requirements

Under 25%


Relocation Provided

None


Position Type

Experienced


Referral Payment Plan

Yes



EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email

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