Market Insights Manager

5 months ago

Toronto, Canada The Cigna Group Full time

Job Description

Responsibilities:

The role is responsible for intake, running, analysis and management of b2b and b2c ad-hoc and tracking market research studies

  • Scope and design research programs, both qualitative and quantitative, to address business needs
  • Responsible for planning, coordinating, executing, and delivering ad-hoc market research studies. This will involve:
    • Working with internal stakeholders on research requirements, and creating research briefs
    • Liaising with vendors on methodology, sampling, fieldwork progress, reporting, and data analysis
    • Analyzing data, and translating findings into actionable insights
    • Partnering with internal stakeholders on activation of the insight reports
    • Accountable for working with internal stakeholders on any queries for both studies
  • Responsible for executing, and delivering on our tracker studies. This will involve:
    • Liaising with vendors on methodology, sampling, fieldwork progress, reporting, and data analysis
    • Analyzing data, and translating findings into actionable insights
    • Partnering with internal stakeholders on activation of the insight reports
    • Accountable for working with internal stakeholders on any queries for both studies

In general,

  • Synthesize data from multiple sources and translating findings into actionable business and technology strategy recommendations
  • Bring strong business acumen to research insights to translate findings to business success
  • Conduct mixed-methods of qualitative research methods (e.g., ethnography, focus groups, diary studies)
  • Investigate customer trends and provide insights around these
  • Provide insights for different customer groups across their lifecycles, addressing critical topics such as acquisition and migration
  • Understand key business priorities, drivers and hypotheses, in order to deliver actionable insights and propose new areas for investigation.

Requirement:

  • Strong communication and presentation skills: skilled presentation creator to convey insights supported by data
  • Breadth of knowledge of quantitative research techniques including when to employ each:
    • Survey research
    • Descriptive research
    • Correlation research
    • Experimental research
  • Trained in all aspects of qualitative research, including correct usage, limitation and moderation of:
    • IDIs
    • FGD
    • Observational
  • Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations
  • Extensive experience with vendor and project management
  • Good skill in Microsoft Office especially PowerPoint and Excel
  • Proficient in data visualization tools such as PowerBI, Tableau
  • Data driven, and highly numerate including hands-on knowledge of statistical and multi-variate analysis
    • Able to run and read Uni and Multivariate analysis, and translate these findings to broader audiences
    • Able to identify correct modeling techniques to employ
  • Experience understanding and partnering with analytics teams to deliver robust insights
  • Experience conducting consumer and b2b surveys across multiple markets, including but not limited to Americas, Europe, ME&A, APAC, Australia

Softer skills

  • Consultative skills to partner with key stakeholders at all levels to develop research plans and insights
  • Possesses strong presentation skills and can communicate clearly, concisely, effectively across multiple levels within the organization
  • Strong interpersonal skills a collaborator and team-player
  • Self-starter and willing to learn
  • Detail minded with critical thinking
  • Ability to work with limited supervision at a senior level
  • Flexible and resilient, with willingness to work outside regular working hours covering stakeholders around all International Markets
  • Excellent command of both written and spoken English

Background

  • Degree holder, ideally in Statistics, Marketing, Psychology, Journalism or related discipline
  • 12+ years demonstrated experience in consumer insights or market research including at least 7 years experience of b2b research with hard-to-reach audiences
  • Agency experience at large full service market research agency background, including Kantar, Ipsos, Ipsos-MORI, Synovate, YouGov, Nielsen, GfK, Milward Brown, is preferred

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

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