Sales Representative

3 weeks ago


London, Canada Brand Momentum Full time

Job Summary:

We are currently seeking a Sales Representative to join our team and drive the growth of our clients' products within the Gas and Convenience sector. In this role, you will play a vital part in enhancing product visibility, managing distribution, executing merchandising strategies, and supporting key sales initiatives. Working closely with the Regional Lead, you will focus on achieving sales targets while building and maintaining strong relationships with retail customers.

Location: London / Sarnia
Hours of Work: 25-28 hours per week

Start Date: Jan 2nd

Key Responsibilities: 

  • Retail Store Calls & Coverage: Organize and manage consistent coverage of assigned retail accounts (e.g., grocery, drug stores, mass merchandisers, convenience stores). Ensure all customers within the territory are visited per the established agreed upon frequency model. 
  • Selling & Merchandising: Utilize professional sales techniques and market knowledge to support the listing, placement, and promotion of Client brands. This includes securing incremental displays, ensuring proper shelving, and executing pricing and merchandising strategies that align with Client objectives. 
  • Inventory & Stock Management: Monitor inventory levels to ensure that retail partners maintain sufficient stock of Client products to meet demand. Coordinate product flow from backrooms to shelves to avoid out-of-stock situations. 
  • Data & Reporting: Enter required data into the BMI 360 platform (reporting platform), including distribution tracking, promotional activities, call effectiveness, and merchandising. Provide regular feedback to the Regional Lead on key field developments, competitive activity, and emerging customer trends. 
  • Client Relationship Management: Build and maintain strong, positive relationships with retail decision-makers. Serve as the primary point of contact for all merchandising and promotional needs. Ensure compliance with Client guidelines and expectations. 
  • Special Projects & Assignments: Participate in regional and national meetings, conference calls, and special assignments such as audits, sales blitzes, or promotional initiatives as required by the Regional Manager. 
  • Collaboration & Teamwork: Work closely with the Brand Momentum & Client team, contributing to both team and individual goals related to sales, distribution, and product visibility. 

Key Qualifications: 

  • Experience: Minimum of 1 years of experience in sales and merchandising, ideally in the Consumer-Packaged Goods (CPG) industry or a similar sales service environment. 
  • Technical Skills: Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook). Comfortable using web-based software for data entry and administrative tasks. 
  • Knowledge: Strong understanding of the Client's brands, product categories, and market positioning. 
  • Communication Skills: Excellent verbal and written communication skills. Bilingual in English and French is an asset, especially for roles based in Quebec. 
  • Driving: Valid driver's license and access to a reliable vehicle for travel within the assigned territory. 
  • Personal Attributes: Quick learner, highly organized, self-motivated, and capable of working independently. Strong planning, execution, and analytical skills. Ability to thrive in a fast-paced, dynamic environment. 

Key Competencies & Skills: 

  • Customer Focus & Relationship Building 
  • Action-Oriented & Results-Driven 
  • Strong Negotiation & Influencing Abilities 
  • Integrity & Trustworthiness 
  • Excellent Organizational & Time Management Skills 
  • High Attention to Detail 
  • Ability to Work Under Pressure & Adapt to Changing Priorities 

Work Environment & Physical Requirements: 

  • Physical Demands: Must be able to stand for long periods, bend, kneel, and lift lightweight materials up to 15 lbs. Frequent travel required within the assigned territory. 
  • Work Conditions: Frequent exposure to high-traffic retail environments, fluctuating temperatures, and bright lights. Ability to work efficiently in various store settings and manage multiple tasks. 
  • Travel: Daily travel within the assigned territory is required 

About Brand Momentum: 

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do. 

Our Commitment: 

  • Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized. 
  • Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations. 
  • Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive. 
  • Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future. 
  • Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes. 

Our Culture: 

Goodness is the essence of everything we do at Brand Momentum. We are pioneers of quality and innovation, transforming employee and client aspirations into reality within a vibrant and fun culture. We deliver on our promises with passion and innovation, providing flexibility and value—ALWAYS Our core values of integrity, respect, empowerment, commitment, fun, and flexibility guide us on this incredible journey while ensuring fiscal responsibility. 

Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information. We thank all those who apply, however, only selected candidates will be contacted. 



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