Marketing Lead Specialist

1 month ago

Regina, Canada Brandt Full time

Brandt is currently looking for a Marketing Lead Specialist in our Regina location. Reporting to the Vice President of Customer Experience the Marketing Lead Specialist is responsible for optimizing Brandt’s lead generation, qualification management, and reporting processes. This role aims to generate valuable data and sales leads for our diverse sales teams, ultimately driving revenue across all product lines.

 

Duties & Responsibilities

  • Capture, qualify, and coordinate responses to sales leads generated through Brandt’s marketing and sales tactics, ensuring timely follow-up.
  • Promptly respond to inbound inquiries and forward those you cannot answer to the appropriate Brandt personnel.
  • Maintain internal Sales Team lead distribution lists.
  • Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.
  • Maintain accurate, current, and relevant customer lead records in Brandt’s CRM.
  • Provide lead or customer lists for marketing and sales purposes, including direct mailings, event invitations, territory splits, and email marketing, contingent on pre-determined approval.
  •  Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions for the Marketing & Sales Teams, enhancing the quality and quantity of Marketing Qualified Leads (MQLs) and their conversion into sales.
  • Collaborate with internal and vendor platform development teams to build and optimize tools for lead generation management.
  • Develop scorecards and dashboards to drive accountability and performance across sales organizations.
  • Optimize the lead management process to drive higher closure rates for all lead types.
  • Perform other duties and responsibilities as assigned by your manager.

    Key performance metrics:

  • Quantity of inbound leads generated.
  • Quality of inbound leads generated.
  • Change in closure rate period-to-period
  • Response rate from lead submission to Brandt contact.
  • Customer satisfaction levels based on lead process interactions.
  • Sales Team satisfaction levels regarding the lead generation process and lead quality.

#LI-onsite

 



Required Skills
  •        Strong understanding of Customer Relationship Management (CRM) and Sales & Marketing Pipeline management best practices.
  • Excellent written and verbal communication skills for effective internal and customer communication.
  • Advanced data analysis skills for trend identification and stakeholder reporting.
  • Skilled in process management and optimization to handle increasing lead volume and sales team size.
  • Detail-oriented to ensure accuracy in lead details, data, and reporting.
  • Problem-solving abilities to address the unique aspects of each inbound lead.
  • Customer-focused, aligning with Brandt’s core values to understand and address potential customer needs effectively.


Required Experience
  •        Strong understanding of Customer Relationship Management (CRM) and Sales & Marketing Pipeline management best practices.
  • Excellent written and verbal communication skills for effective internal and customer communication.
  • Advanced data analysis skills for trend identification and stakeholder reporting.
  • Skilled in process management and optimization to handle increasing lead volume and sales team size.
  • Detail-oriented to ensure accuracy in lead details, data, and reporting.
  • Problem-solving abilities to address the unique aspects of each inbound lead.
  • Customer-focused, aligning with Brandt’s core values to understand and address potential customer needs effectively.

  • Marketing Lead Specialist

    1 month ago

    Regina, Saskatchewan, Canada Brandt Full time

    Job Title: Marketing Lead SpecialistBrandt is seeking a highly skilled Marketing Lead Specialist to join our team in Regina. As a key member of our marketing team, you will be responsible for optimizing our lead generation, qualification management, and reporting processes.Key Responsibilities:Capture, qualify, and coordinate responses to sales leads...

  • Marketing Lead Specialist

    3 weeks ago

    Regina, Saskatchewan, Canada Brandt Full time

    Brandt is currently seeking a dedicated professional to fill the Marketing Lead Specialist position in our Regina office. Reporting directly to the Vice President of Customer Experience, the successful candidate will be responsible for optimizing Brandt’s lead generation, qualification management, and reporting processes. This critical role aims to...

  • Marketing Specialist

    1 month ago

    Regina, Canada Prairie Donair Full time

    **Job Title: Marketing Specialist** **Company: Prairie Donair** **Location: Regina, SK** **About Us**: Prairie Donair is a leading quick-service restaurant (QSR) brand, known for our delicious, fresh donair offerings and commitment to exceptional customer service. As we continue to expand our presence, we are seeking a passionate and innovative Marketing...

  • Digital Media Specialist

    5 months ago

    Regina, Canada Rapo Digital Marketing Full time

    We are looking for a tech-savvy digital media specialist to create media material for various media platforms such as the web, social media, and blogs. The digital media specialist’s responsibilities also include the planning of marketing campaigns for digital platforms. To be successful as a digital media specialist, you should stay up to date with the...

  • Marketing Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Talent Recruitment Services Full time

    Job Title: Marketing SpecialistAbout the Role:We are seeking a highly skilled Marketing Specialist to join our team at Talent Recruitment Services. As a Marketing Specialist, you will be responsible for developing policies, performing administrative tasks, and planning development projects.Key Responsibilities:Develop policies and procedures to ensure...

  • Marketing Consultant/Manager

    2 weeks ago

    Regina, Canada Medisca Pharmaceuticals Inc. Full time

    div>Brandt is currently looking for a Marketing Lead Specialist in our Regina location. Reporting to the Vice President of Customer Experience, the Marketing Lead Specialist is responsible for optimizing Brandt’s lead generation, qualification management, and reporting processes. This role aims to generate valuable data and sales leads for our diverse...

  • Marketing Specialist

    3 weeks ago

    Regina, Saskatchewan, Canada Wiseapex Solutions Inc Full time

    About the Role:We are seeking a talented Marketing Specialist to join our team at XYZ Company. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans that drive business growth and engagement. Key Responsibilities:Develop and implement marketing campaigns across multiple channelsCollaborate...

  • Marketing Communications Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Everflow Eaves & Exteriors Inc. Full time

    Job Title: Marketing Communications SpecialistJob Summary: We are seeking a highly skilled Marketing Communications Specialist to join our team at Everflow Eaves & Exteriors Inc. The ideal candidate will have a strong background in marketing and communications, with experience in developing and implementing marketing strategies.Key Responsibilities:Assist in...

  • Marketing Api Specialist

    7 months ago

    Regina, Canada sMedia Full time

    Marketing API Specialist sMedia is North America's leading digital technology company for automotive dealerships. We empower dealerships to adapt and thrive during the current digital transformation wave. sMedia is currently looking for an experienced Marketing API Specialist to join our growing Development Team. As a Marketing API Specialist, you will be...

  • Marketing Communications Specialist

    3 weeks ago

    Regina, Saskatchewan, Canada Talent Recruitment Services Full time

    Marketing Communications SpecialistAbout the RoleTalent Recruitment Services is seeking a highly skilled Marketing Communications Specialist to join our team.The ideal candidate will have a strong background in marketing communications and excellent interpersonal skills.Duties and ResponsibilitiesDevelop and implement marketing policies and procedures.Assist...

  • Marketing Communications Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Barkers' Trophies Full time

    Job Title: Marketing Communications SpecialistJob Summary: We are seeking a highly skilled Marketing Communications Specialist to join our team at Q&H FASHION HUB INC. The ideal candidate will have a strong background in marketing and excellent communication skills.Key Responsibilities:Evaluate and implement communication strategies and programs to meet...

  • Marketing Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Talent Recruitment Services Full time

    We are seeking a Marketing Specialist to join our team at Talent Recruitment Services. As a Marketing Specialist, you will be responsible for developing policies, performing administrative tasks, and planning development projects. You will also assist in the preparation of brochures, reports, and other materials, and gather, research, and prepare...

  • Marketing and Communications Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Everflow Eaves & Exteriors Inc. Full time

    Job Title: Marketing and Communications SpecialistAbout the Role:We are seeking a highly skilled Marketing and Communications Specialist to join our team at Everflow Eaves & Exteriors Inc. The ideal candidate will have a strong background in marketing and communications, with experience in developing and implementing marketing strategies.Key...

  • Digital Marketing Specialist

    2 weeks ago

    Regina, Saskatchewan, Canada Farm Credit Canada Full time

    Farm Credit Canada is seeking a skilled Digital Marketing Specialist to join our team. In this role, you will have the opportunity to showcase your digital marketing expertise and make a significant impact on our organization.**Company Overview:**Farm Credit Canada is a leading provider of financial services to the agricultural industry in Canada. We are...

  • Team Lead, Marketing

    4 days ago

    Regina, Canada Group Medical Services Full time

    At GMS, we've been helping Canadians for more than 75 years to get the health and travel insurance they want and need. The same pioneering spirit that started our story is what drives us to do things differently today. Insurance, honestly, is our promise, and it's what we do at GMS. We care about our customers, our community and each other. As a non-profit...

  • Marketing Communications Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Barkers' Trophies Full time

    Barkers' Trophies is seeking a skilled Marketing Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for evaluating and implementing communication strategies and programs to promote our brand and products.The ideal candidate will have a strong background in marketing and excellent communication...

  • Marketing Communications Specialist

    2 weeks ago

    Regina, Saskatchewan, Canada EMPRESS HOLDINGS INC Full time

    Job Summary:At Empress Holdings Inc., we are seeking a skilled Marketing Communications Specialist to develop and execute effective marketing strategies that drive business growth. The ideal candidate will have a proven track record of creating engaging promotional materials and building strong relationships with stakeholders.Key Responsibilities:• Develop...

  • Marketing Communications Specialist

    2 weeks ago

    Regina, Saskatchewan, Canada Everflow Eaves & Exteriors Inc. Full time

    We are seeking a motivated and detail-oriented Marketing Communications Specialist to join our team at Everflow Eaves & Exteriors Inc. In this role, you will assist in the preparation of marketing materials, develop a portfolio of marketing materials, and conduct online marketing and e-commerce promotions.Key Responsibilities:Assist in the preparation of...

  • Marketing and Communications Specialist

    4 weeks ago

    Regina, Saskatchewan, Canada Everflow Eaves & Exteriors Inc. Full time

    We are seeking a highly skilled Marketing and Communications Specialist to join our team at Everflow Eaves & Exteriors Inc. The ideal candidate will have a strong background in marketing and communications, with experience in developing and implementing marketing strategies.The successful candidate will be responsible for assisting in the preparation of...

  • Product Marketing Specialist

    5 months ago

    Regina, Canada Group Medical Services Full time

    At GMS Health and Travel Insurance, we've been helping Canadians feel protected and live well for more than 70 years. We care about our customers, our community and each other, giving back with our time and talents, not to mention our support for vital health programs in cardiac care and trauma services. We've also been named one of Saskatchewan's Top...