Senior Manager, Marketing Science

6 months ago

Toronto, Canada Loblaw Companies Limited Full time

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Advance powered by Loblaw™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us

The impact you'll make

As a Senior Manager on our Marketing Science team, you will be supporting the retail media division by researching and developing scalable solutions that drive best-in-class retail media outcomes and effectively service marketers' business objectives. More specifically, you will experiment, research, requirement gather, design, build and empower marketers with fundamental measurement tools that provide actionable insights to make informed marketing decisions and navigate the complex realm of retail media.

What you'll do

Offer a deep understanding of the retail media business, Advance marketing solutions, client measurement needs, business objectives, ad technology, statistical and scientific methodologies in order to innovate measurement capabilities. Provide vision and prove out future measurement capabilities, taking into consideration industry trends, scientific soundness, business and technical practicalities and the clients’ jobs to be done. Lead a team of Marketing Science professionals in their work ideating, prototyping, evaluating, scoping, documenting and communicating measurement capabilities Run research and develop insights that support internal strategic business decision making, demonstrate our unique value proposition and establishes ourselves as thought leaders in the market. Design and promote exceptional measurement methodologies, including random control trials, geographic lift, multi-cell experiments, causal impact, synthetic controls, predictive analytics and media mix optimization Create a function and a feedback loop to inform areas of development for our ad technology and product teams in order to improve campaign performance and scale advertiser user base. Advise external clients and educate internal partners across technology, product design, client services, product marketing and operations on best practices and approaches to causal decision making

Does this sound like you?

Bachelor’s degree in engineering, computer science, math, or an equivalent. 8+ years of experience in measurement science, media analytics, advertising insights, ad product management or a similar field Expertise in experimental design, advanced measurement methodologies, media mix modelling, raw log-level analysis. Solid understanding of software development lifecycle, agile and product Experience in eCommerce, mobile and web products preferred Clear communicator, love of collaborating and ability to explain technical needs to a non-technical audience and vice-versa. Consistently deliver value to stakeholders and measure results Strong quantitative reasoning, data-driven, and able to apply key metrics for decision-making. You look hard problems in the eye and enjoy the thrill of figuring out how to solve them.

How you’ll succeed

At Advance powered by Loblaw we seek great people looking for that unique opportunity to help shape the future of a growing business. We believe great people model our values -- are authentic, build trust, and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of media. You will get to work with some of the best minds in the industry and will have the support of extraordinary technologies to craft products our customers will love. Come be part of the media revolution happening in Canada

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and partners expect of us.

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