Web Analytics Specialist

2 months ago

Vaughan, Canada Toromont Cat Full time

If you want to join the dynamic team responsible for driving Toromont’s Digital Transformation and you would like to work for a company with a clear vision, a passion for innovation and impressive career opportunities, then we have a position that’s perfect for you.

The Web Analytics Specialist will be responsible for implementing and optimizing analytics for our websites and eCommerce platform to drive the performance of our digital assets, uncover value, and embed data-driven decision-making within our teams. The Specialist will be accountable for providing strategic recommendations based on analysis, reporting, and best practices via the design of dashboards and identification of the right KPIs.

Responsibilities include monitoring and implementing conversion funnels, goal and event tracking, acquisition channels, and analytics technology. Calculating ROI and identifying trends, behaviors, and opportunities will help generate insights that drive business growth and improve customer understanding.

As a web analyst, you will play a key role in providing insights into website performance and user behavior. With your analytical skills and web analytics tools, you will help guide strategic decision-making and optimize website performance to drive business growth on all digital platforms.

This role will be part of the Digital Marketing team, reporting to the Digital Marketing Manager, and will work to support the global digital strategy.

As a Web Analytics Specialist, YOU will experience:

Working within one of the safest organizations in the industry where your safety and well-being are our most important priority Working for the best-in-class equipment dealer and with the premium Caterpillar brand Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success Competitive total rewards including: wages, benefits, and premiums (as eligible)

In a typical day, YOU will:

Track and analyze patterns in website traffic to gain insights into user behavior and identify the various areas for improvement Collaborate with the marketing and web development team in order to implement tracking solutions and to review existing ones Monitor and analyze web & social media metrics that will assist in assessing the effectiveness of marketing & social media campaigns and suggest opportunities for improvements Work collaboratively with our BI & IT teams to capture and leverage digital customer data (GA4, etc.); Establish dashboards that will monitor KPIs and drive strategic decision-making based on ROI and insights across the different business units; Build and monitor conversion funnels to optimize conversion rates, plan A/B testing initiatives, and optimize user experience; Troubleshoot issues to ensure accurate data collection and analysis of all sites Present results and insights to various stakeholders, including executive teams, management, sales, operations, and the marketing team

Must-haves for this role:

Bachelor's degree in marketing, business intelligence, or similar discipline with focus on data, BI, marketing, digital/web, e-commerce, and AI. 3+ years of experience. Experience with digital analytics tools such as Google Analytics/Ads/Tag Manager/Search Console/Looker Studio, Power BI, social media insights and pixels, etc. Experience with the implementation and design of dashboards. Experience with e-commerce platforms. Familiarity with SQL and database management Expertise in A/B testing methodologies Strong knowledge of data visualization tools Ability to analyze user behavior and click tracking Proficient in Excel and other data analysis tools Working knowledge of HTML, CSS and JavaScript Knowledge of the latest trends in web analytics. Attention to details, processes, and methodologies.

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers When you join our team, you become a member of the Toromont family. Your success is our success

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