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Consumer Brand Marketing Lead

3 months ago

Toronto, Canada Enbridge Full time

Posting End Date:

June 21, 2024

Employee Type:

Regular-Full time

Union/Non:

This is a non-union position

Come make a difference in revolutionizing the way businesses and individuals adopt cleaner energy solutions, as Enbridge Sustain, a leading provider in the energy industry embarks on this groundbreaking initiative.

We have an exciting opportunity for a Consumer Brand Marketing Lead to join our Toronto team . In this role, you will lead and mentor a team of marketing professionals and orchestrate the development and execution of comprehensive brand strategies to enhance market presence, drive consumer engagement, and increase brand awareness.

What is Enbridge Sustain? With over 175 years of energy industry experience, we understand the importance of reducing emissions, improving energy efficiency, and strengthening resilience in the face of changing climate and rising energy costs. Our aim is simple: make it easier and more affordable for customers to embrace sustainable energy alternatives, while contributing to a greener future. Enbridge Sustain will offer customers an end-to-end solution, from design and installation to maintenance and support, eliminating the complexities and challenges associated with conventional heating and cooling equipment and future sources of alternative energy.

Do you have outstanding communication, analytical, critical thinking, and collaboration skills? Do you describe yourself as proactive, data and results driven? And do you excel in a fast-paced, dynamic environment with challenging priorities? If so, we love to hear your story

Note: Internally, this role is known as Supervisor, Consumer Brand Marketing.

What you will do:

  • Brand Strategy Development: Develop and implement a cohesive brand strategy aligned with Enbridge Sustain’s overall objectives and values.

  • Campaign Planning & Execution: Lead the creation and implementation of integrated marketing campaigns to drive brand visibility and engagement across -a 360-degree marketing mix.

  • Brand Positioning : Identify and articulate the unique value proposition of the brand & product offering, ensuring consistency across all marketing efforts.

  • Consumer Insights: Use market research, data analysis, and consumer insights to inform brand strategies and refine messaging.

  • Brand Guidelines: Establish and maintain brand guidelines to ensure consistent brand representation across all touchpoints.

  • Collaboration: Work closely with cross-functional teams including product development, sales, and creative agency to ensure brand consistency and alignment.

  • Budget Management: Manage and allocate budgets effectively across different brand marketing initiatives, ensuring maximum value.

  • Performance Analysis: Monitor and analyze the performance of brand marketing campaigns, using data to optimize strategies and tactics.

Who you are:

  •  7+ years of experience in brand marketing (preferably in a larger consumer organization) along with people leadership experience.

  • Bachelor’s degree in business, marketing, or communications.

  • Customer first mindset, using market research, data analysis, and consumer behavior to develop meaningful insights and campaigns.

  • Outstanding experience owning execution of mass campaigns including cross-functional alignment.

  • Proficient in digital & social media best practices, traditional media, and leveraging analytics to inform campaign decisions.

  • Experience in leading agency briefings and providing meaningful feedback on creative executions.

  • Experience leading, developing, mentoring a team of high-performing marketing professionals. #joinourteam #LI-Hybrid

If you're looking to work for an innovative, inclusive employer that offers opportunities for growth, a competitive benefits and pension plan, and generous time off, Enbridge is your place. Come, join us

Diversity and inclusion are important to us. Enbridge is an . We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting .

Information For Applicants:

  • Applications can be submitted via our online recruiting system only.
  • We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.
  • Final candidates for this position may be required to undergo a security screening, including a criminal records check.

To learn more about us, visit