VP Marketing

3 weeks ago


Toronto, Canada BrandBastion Full time

VP Marketing @ BrandBastion 

Help Scale the Future of Social Media Management 

Are you a marketing leader who understands SaaS and is passionate about transforming how companies engage on social media? This is your chance to join one of the fastest-growing social media management platforms led by founder Jenny Wolfram.

About BrandBastion

The vision for BrandBastion was born from seeing how major brands struggled to manage their social media presence at scale while maintaining authenticity. Since founding BrandBastion, we've grown explosively:

  • Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull and NARS 
  • Integrated with Facebook, Instagram, TikTok, LinkedIn, Youtube, Trustpilot etc.
  • Maintained a 97%+ client retention rate
  • Built a global team across 16 nationalities, with legendary team retreats that bring our remote-first culture to life
  • Processed over 1 billion social media interactions for our clients

Why BrandBastion is Positioned for Massive Growth

  • We're at an incredible inflection point: Social media is becoming the primary channel for brand-customer interaction
  • AI is transforming how brands can engage at scale
  • Companies are desperate for solutions that combine automation with human touch

Unlike legacy players like Sprout Social and Sprinklr, we've built our platform from the ground up for the AI era. Our technology doesn't just manage comments – it helps create brand loyalty and measurably improves ROAS for our clients.

What You'll Do as VP Marketing

You'll be the architect of BrandBastion's brand strategy and demand generation, reporting directly to Jenny. As our marketing leader, you'll:

  • Define and Execute Strategy: Build and execute on a bold marketing strategy that positions BrandBastion as the go-to solution for global brands
  • Lead Brand Positioning: Establish us as the fresh challenger brand in the industry
  • Drive Awareness: & Demand Design multi-channel campaigns that showcase our unique ability to transform social media engagement
  • Build the Team: Recruit and lead a team of creative marketers (starting with 2 direct reports)
  • Own the Numbers: Drive and measure marketing performance with a data-driven approach

Requirements

  • Brand Building: Proven track record of building distinctive B2B SaaS brands
  • Hands-On Growth Marketing Capabilities: Experience scaling marketing at fast-growing tech companies, running campaigns, setting up landing pages etc. We're looking for a player-coach who can both lead a team and execute on their own 
  • Organizational: Strong team-building and management capabilities 
  • Strategic Thinking: Ability to see the big picture while executing on details and exceptional organizational skills 
  • Data-Driven: Love for metrics, testing, and continuous optimization

Benefits

  • Equity: Significant stock options in a rapidly growing company
  • Impact: Shape the future of social media management alongside industry veterans
  • Freedom: Remote-first culture with flexible work hours
  • Travel: Annual team retreats in amazing locations
  • Learning: Personal development budget and mentorship opportunities
  • Compensation: Competitive salary package (details shared during interview process)

The Future is Bright

Social media is where brands are formed and grown, and brands need sophisticated tools to thrive in this reality. BrandBastion is amazingly positioned to become the category leader in authentic social media engagement, and we need a marketing leader to help tell our story.

If you're ready to build something extraordinary with an incredible team, we want to hear from you.


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