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Sr Manager, Segment Marketing

4 months ago

Toronto, Canada Rogers Communications Full time

 

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

 

Sr. Manager, Rogers Home Marketing – Segments, RCO & Comwave

 

Reporting to the Director, Segment Marketing, we are searching for a results-driven Senior Manager, Marketing for the Rogers Community Operators (RCO) and Comwave team. This individual will be accountable for the RCO portfolio to lead and support the development and execution of 1) targeted sales and marketing initiatives to drive new customer acquisition and legacy customer migrations, 2) print and digital programs and campaigns; and 3) community partnerships, outreach and events. In addition, on the Comwave business, own the marketing strategy and execution across the 4P’s.  

 

What you'll be doing:

  • Lead and support development and end-to-end execution of sales and marketing strategies for always-on and seasonal campaigns, events & promotions and contextually-relevant content

  • Planning, briefing, development and execution of print and digital programs and campaigns, in partnership with Rogers brand team for creative.

  • Measure and report performance of marketing campaigns; gain insight and assess against goals

  • Work with field sales team to organize and schedule participation and sponsorship of local events

  • Support field sales team as required by providing information on service expansion (in partnership with RCO leadership)

  • Manage the delivery of content for a variety of channels; write, review, edit and proofread content

  • Assist in ad-hoc projects/initiatives and other duties as assigned

  • Work closely with X functional stakeholders to drive executional excellence across the 4 P’s (Product Price, Place, and Promotion)

 

What you'll bring:

  • Undergraduate degree or other post-secondary education with a focus on Communications, Marketing, Public Relations or equivalent of 5+ years marketing experience

  • Expert project management skills to lead multiple projects at once

  • Excellent interpersonal and highly developed communication skills (verbal and written)

  • Creative thinker who is self-driven and capable of working in a fast-paced environment

  • Highly proficient in digital marketing platforms and creative software specifically Adobe Creative Suite, Premier Pro (or similar), Microsoft PowerPoint

  • Proficient in creative design layout for print or digital graphics

  • Strong organizational skills with the ability to handle multiple activities and tight timelines

  • A passion for brand and digital marketing, analytics & belief in the power of research and data to drive better decision making 

  • Proven ability as a strategic out-of-the-box thinker and innovative problem solver

  • Strong judgment, initiative, leadership, and integrity

​
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East(364), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 310758
 
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ.  

 

Successful candidates will be required to complete a background check as part of the hiring process.
 
Posting Notes:  Corporate