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Email Marketing Automation Specialist

4 months ago

Toronto, Canada Canada Goose Inc. Full time
Job Description

The Email Marketing Automation Specialist supports the Marketing Automation team with end-to-end management of all 1:1 triggered email programs for Canada Goose globally. In an agile environment, you will work closely with partners across Analytics, Tech, CRM, and E-commerce, to identify triggers for automated email programs, personalization and optimization through measurement and A/B testing across customer segments. You are critical in supporting the development of seamless customer journeys for Canada Goose globally. You stay abreast of current digital trends and technologies and are a thought leader in marketing automation.

What You’ll Do:

  • Manage the development and optimization of global automated & triggered email journeys to drive acquisition, retention and grow customer lifetime value.
  • Leverage test-and-learn scenarios to A/B test, measure and optimize customer journeys to maximize the performance of email programs to drive continuous improvement
  • Oversee the end-to-end execution of triggered emails including email briefing, content creation management, segmentation, UAT and post-evaluation
  • Utilize customer data for audience segmentation to deliver personalized email marketing programs to drive engagement, conversion, and retention growth.
  • Monitor the performance of all triggered email programs, and continuously improve outcomes through analysis and optimizations.
  • Manage relationships with marketing technology vendors to understand application roadmaps, planned enhancements and updates. Using this to inform the team of new efficiencies and features
  • Collaborate with agency partners and IT that support CRM & Marketing Automation systems and support with UATs for email deployment.
  • Monitoring, resolving and escalating issues as they arise
  • Support the management of the Marketing Automation team’s budget and priorities

Let's Talk About You:

  • 5+ years' experience managing digital marketing programs
  • Experience with web analytics tools (including Google Analytics (GA4), Datorama, etc.)
  • Management of Marketing Automation technologies (ex., Salesforce, Microsoft Dynamics)
  • Proven experience with online marketing, automation solutions, marketing systems and CRM. Salesforce experience is an advantage, but not required.
  • University/College degree in marketing or business
  • Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools
  • Experience working in an Agile environment using Agile methodologies to drive results (nice to have but not required).
  • Must have knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR)
  • Deep understanding of marketing automation and email best practices
  • Strong independent decision-making, organizational, planning, analytical, and problem-solving skills
  • Data-driven mindset with exceptional attention to detail and commitment to a high degree of accuracy.

Additional Information

What’s in it For You?

  • A company built on Canadian roots and heritage
  • Your work is recognized with a comprehensive and competitive Total Rewards Program
  • Opportunities for career growth through numerous internal and external programs
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
  • Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.  We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.