Digital Marketing Specialist

3 weeks ago

Toronto, Canada First Features Limited Full time

We are looking for a talented and motivated Digital Marketing Specialist to join our dynamic team and help elevate our online presence.

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimising digital marketing campaigns across various platforms. You will work closely with our marketing team to enhance our online visibility, generate leads, and build strong customer relationships through strategic digital initiatives.

 

Key Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across various channels.
  • Conduct keyword research and optimisation to improve website content and enhance organic traffic.
  • Create engaging content for websites, blogs, email newsletters, and social media platforms.
  • Analyse campaign performance metrics using tools such as Google Analytics, SEMrush, and social media analytics to provide actionable insights and recommendations.
  • Collaborate with the design team to create visually appealing and effective marketing materials.
  • Stay updated on the latest industry trends, technologies, and best practices to continuously improve marketing strategies.
  • Manage and optimise email marketing campaigns, including segmentation, automation, and performance tracking.
  • Assist in budget management and ROI analysis for digital marketing initiatives.

 

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in digital marketing or related fields, with a proven track record of successful campaigns.
  • Strong understanding of digital marketing concepts, including SEO, PPC, content marketing, social media, and email marketing.
  • Proficient in analytics tools and marketing automation platforms.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Creative thinker with the ability to troubleshoot and solve problems effectively.
  • Ability to work independently and collaboratively in a fast-paced environment.

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