Lead Generation Marketing Manager

4 weeks ago

Toronto, Canada Paramount Commerce Full time

We are Paramount Commerce, a leading fintech company focused on simplifying payments in Canada. Since the early 2000s, we have redefined online purchasing by introducing a way to pay directly from a bank account, bypassing credit cards or e-wallets. Our commitment is to provide the highest standards of security and risk management that support seamless payments and rich data.

As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we are seeking talented professionals who can push the boundaries of innovation, contributing to our growth across Canada and worldwide. Join us at Paramount Commerce, where we not only follow fintech trends but shape them.

We are looking for a highly motivated and results-driven Lead Generation Marketing Manager to join our team. This role is critical to our market expansion goals. In this role, you will be responsible for designing, implementing, and optimizing lead-generation strategies that attract, engage, and convert potential customers into qualified leads. 

What will you do? 

  • Own the continuous management of Marketing’s Hubspot infrastructure to capture, track, automate, and nurture leads
  • Develop the overall lead generation strategy to fill the sales pipeline cost-effectively by optimizing the marketing budget
  • Execute ad campaigns that fill the sales pipeline, including SEO, email marketing, pay-per-click, social media, and new marketing channels
  • Manage lead nurturing workflows and email automation to move prospects through the sales funnel, working closely with sales teams to improve lead conversion rates and drive revenue growth
  • Manage web assets and maximize website conversion rate through changes to website structure, design, and content
  • Collaborate with the content team to create compelling and valuable lead magnets, such as podcasts, whitepapers, ebooks, blog posts, and videos, to attract and educate prospects
  • Build and manage relationships with external vendors and partners to support lead-generation efforts
  • Analyze data and metrics to measure campaign success to optimize future initiatives and measure the acquisition cost for each marketing channel to maximize ROI

What we are looking for:

  • Experience in B2B lead generation and demand generation marketing
  • Demonstrable success in lead generation and maximizing ROI
  • Experience managing and optimizing campaigns across multiple channels, including Google and LinkedIn advertising
  • Highly proficient in Hubspot, Salesforce experience is a plus
  • Strong analytical skills and experience using data to drive decision-making
  • Excellent intrapersonal, verbal communication, business writing, and copywriting skills
  • Previous experience in SAAS, technology, or finance is a plus

At Paramount Commerce, we are proud to be an equal opportunity employer. We practice ethical and fair hiring processes and strongly encourage applications from diverse backgrounds.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

We are committed to creating a place for our employees to be their authentic selves. We believe diversity of thought, background, and experience are essential to achieve our mission to simplify payments.

  • Marketing Manager

    3 months ago

    Toronto, Canada CSC Generation Full time

    **CSC Generation Holdings family of brands** is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Z Gallerie, Direct Buy, One Kings...

  • Lead Generation Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Paramount Commerce Full time

    Lead Generation Marketing ManagerWe are Paramount Commerce, a leading fintech company dedicated to simplifying payments in Canada. Our mission is to provide secure and efficient payment solutions that support seamless transactions and rich data.To achieve our goals, we are seeking a highly motivated and results-driven Lead Generation Marketing Manager to...

  • Lead Generation Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Paramount Commerce Full time

    Lead Generation Marketing ManagerWe are Paramount Commerce, a leading fintech company dedicated to simplifying payments in Canada. Our mission is to provide secure and efficient payment solutions that support seamless transactions and rich data.To achieve our goals, we are seeking a highly motivated and results-driven Lead Generation Marketing Manager to...

  • Lead Generation Marketing Manager

    3 days ago

    Toronto, Ontario, Canada Paramount Commerce Full time

    Lead Generation Marketing ManagerWe are Paramount Commerce, a leading fintech company dedicated to simplifying payments in Canada. Our mission is to provide secure and efficient payment solutions that support seamless transactions and rich data.To achieve our goals, we are seeking a highly motivated and results-driven Lead Generation Marketing Manager to...

  • Lead Generation Marketing Manager

    3 days ago

    Toronto, Ontario, Canada Paramount Commerce Full time

    Lead Generation Marketing ManagerWe are Paramount Commerce, a leading fintech company dedicated to simplifying payments in Canada. Our mission is to provide secure and efficient payment solutions that support seamless transactions and rich data.To achieve our goals, we are seeking a highly motivated and results-driven Lead Generation Marketing Manager to...

  • Lead Generation Marketing Manager

    4 months ago

    Toronto, Canada Paramount Commerce Full time

    Paramount Commerce is a global payments technology company providing a safe and simple way to integrate bank account-based payments. As a leading solution in both iGaming and sports betting, we are trusted by industry-leading brands such as DraftKings, theScore, PartyPoker, and Bet365. The online gaming industry is at the forefront of innovation in...

  • Lead Generation Marketing Manager

    3 months ago

    Toronto, Canada Paramount Commerce Full time

    Paramount Commerce is a global payments technology company providing a safe and simple way to integrate bank account-based payments. As a leading solution in both iGaming and sports betting, we are trusted by industry-leading brands such as DraftKings, theScore, PartyPoker, and Bet365. The online gaming industry is at the forefront of innovation in...

  • Lead Generation Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Paramount Commerce Full time

    About Paramount CommerceWe are a leading fintech company focused on simplifying payments in Canada. Our commitment is to provide the highest standards of security and risk management that support seamless payments and rich data.As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we...

  • Lead Generation Marketing Manager

    3 weeks ago

    Toronto, Ontario, Canada Paramount Commerce Full time

    About Paramount CommerceWe are a leading fintech company focused on simplifying payments in Canada. Our commitment is to provide the highest standards of security and risk management that support seamless payments and rich data.As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we...

  • Lead Generation Marketing Manager

    3 weeks ago

    Toronto, Canada Paramount Commerce Full time

    We are Paramount Commerce, a leading fintech company focused on simplifying payments in Canada. Since the early 2000s, we have redefined online purchasing by introducing a way to pay directly from a bank account, bypassing credit cards or e-wallets. Our commitment is to provide the highest standards of security and risk management that support seamless...

  • Lead Generation

    4 days ago

    Toronto, Canada Fiyge Full time

    **Job Summary** **What you will be doing**: **Lead Generation**: - Conduct research to identify potential clients and key decision-makers within target markets. - Utilize various tools and platforms to gather contact information and generate leads. - Develop and execute lead generation strategies to attract prospective clients. **Outreach and...

  • Marketing Manager

    3 months ago

    Toronto, Canada INCOM Web & e-Marketing Solutions Full time

    Are you a marketing professional looking for a new opportunity to drive growth within a SAAS environment? The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and retention. iNCOM is a...

  • Marketing Manager

    3 months ago

    Toronto, Canada iNCOM Web & e-Marketing Solutions Full time

    **MARKETING MANAGER** Are you a marketing professional looking for a new opportunity to drive growth within a SAAS environment? The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and...

  • Lead Generation Marketing Specialist

    1 month ago

    Toronto, Ontario, Canada Rokt Full time

    About RoktRokt is a rapidly growing leader in the Shopify ecommerce space, empowering small to medium-sized businesses to enhance their transaction value by delivering relevant experiences at critical moments. Our AI-driven relevance platform and expansive ecommerce network facilitate billions of transactions.Our Commitment to TransparencyAt Rokt, we...

  • Digital Marketing Specialist

    4 weeks ago

    Toronto, Ontario, Canada Marketing Full time

    Marketing Campaign Management at a Global ScaleWe are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic team. In this role, you will play a crucial part in developing and executing successful paid media campaigns across various digital channels for our prominent corporate brands. Your responsibilities will encompass...

  • Lead Affiliate Marketing Strategist

    1 month ago

    Old Toronto, Ontario, Canada Gen3 Marketing LLC Full time

    Exciting Opportunity for Lead Affiliate Marketing Strategist:WHO WE ARE:Join a dynamic global affiliate marketing agency, Gen3 Marketing LLC, with a robust presence across North America and Europe. Our dedicated team of over 200 professionals operates on six continents, consistently delivering exceptional results in performance marketing.LOCATION:Remote and...

  • Director of Lead Generation and Marketing

    2 weeks ago

    Old Toronto, Ontario, Canada Neilson Financial Services Full time

    About Neilson Financial ServicesWe are a leading provider of innovative, simple, and great-value direct life insurance products. Our company has evolved from its origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA,...

  • Digital Marketing Coordinator

    4 months ago

    Toronto, Canada CSC Generation Full time

    **CSC Generation Holdings family of brands** is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Z Gallerie, Direct Buy, One Kings Lane...

  • Demand Generation Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Rokt Full time

    About the RoleWe are seeking a highly motivated and experienced Demand Generation Manager to join our marketing team at Rokt. The Demand Generation Manager will be responsible for developing and executing multi-channel demand generation campaigns to drive qualified leads and pipeline growth.The ideal candidate is strategic, data-driven, and results-oriented,...

  • Demand Generation Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Rokt Full time

    About the RoleWe are seeking a highly motivated and experienced Demand Generation Manager to join our marketing team at Rokt. The Demand Generation Manager will be responsible for developing and executing multi-channel demand generation campaigns to drive qualified leads and pipeline growth.The ideal candidate is strategic, data-driven, and results-oriented,...