Specialist, Sports Partnerships

4 weeks ago

Toronto, Canada Canadian Tire Corporation Full time

What You’ll Do

If you are looking to grow with a dynamic and collaborative team, work with top sport properties, marketing partners, athletes, and help break down barriers to sport, you belong with Sport Partnerships.

The Specialist, Sport Partnerships will support the team on a variety of initiatives across our family of companies including partner relations, contractual asset fulfillment and tracking, activation programming, event execution and reporting, administrative support, and budget tracking.

Provide activation support as required (build work-back plans, track asset usage, facilitate content development, track expenses, prepare briefs and wrap reports)

Track KPI’s, including updating databases, budget trackers, and weekly event lists

Update project plans, manage project requests, and track progress including budget, timelines and deliverables

Support the day-to-day execution of strategic partners by being the information hub for strategy, planning and administration for the Partnership team

What you bring

3+ years work experience in Marketing/Events/Sports Management/Business/Sponsorship role

Bachelor’s degree or equivalent in sports management, sport marketing, business administration, communications and/or event management

Experience in retail, brand management, sport property, athlete management and/or games experience (i.e. Olympics) is an asset

Passionate about sport from grassroots to high performance

Ability to balance multiple priorities, prioritize and deliver programs and tactics on time and on budget in an ambiguous, fast-paced, deadline-oriented environment

Comfortable working in a cross-functional teams across multiple banners – both in-person and remotely

Strong computer skills, particularly in MS Word, PowerPoint and Excel

Exceptional writing and presentation skills

Ability to work within a matrixed organization

Bilingual ability is an asset but not required (French and English) – speaking, reading, writing

Retail experience is an asset

Sport marketing/partnership experience is an asset

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Canadian Tire Sport Partnerships

The Sport Partnerships team acts as a Center of Excellence and shared service within Canadian Tire Corporation (CTC), providing deep subject matter expertise in sport – from partnerships, marketing, IP & media rights management and athlete engagement. Through the power of sport this team leads the enterprise strategy for one of the largest sport sponsorship portfolios in Canada that ranges across amateur and professional sport and provides strategic counsel and activation support to CTC’s retail banners to integrate sport across our family of companies. This team is also responsible for leading the award-winning Women In Sport initiative, the first 50/50 commitment by a Canadian brand to create an equitable investment across the sport portfolio by 2026.

Notable partnerships include: Canadian Olympic Committee, Canadian Paralympic Committee, Canada Games, National Hockey League, Professional Women’s Hockey League, Maple Leaf Sports and Entertainment (Toronto Maple Leafs, Toronto Raptors, Toronto FC and the Toronto Marlies), Ottawa Senators, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Montreal Canadiens, Northen Super League, WNBA, Hockey Diversity Alliance and Hockey Equality.

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