Principal Product Manager, Technical, Campaign Management

5 months ago

Toronto, Canada Amazon Development Centre Canada ULC Full time
Advertising at Amazon is growing incredibly fast by providing extremely efficient tools to drive sales for our vendors and sellers. We need to provide a world class user experience to over a million advertisers globally, help them grow their business, and make their advertising campaigns more successful. As the Principal Product Manager Technical for Campaign Management team you will design and build features that help advertisers maximize their marketing impact on a global scale. You will be responsible for the user experience that over a million people use to manage billions of dollars of ad spend daily. You will create simple and coherent user experiences build on top of multiple unique full stack advertising products. You will lead a program that impacts thousands of engineers and regularly delights new customers and ultimately improves the shopping experience for your family and friends.

Campaign Manager is the largest and most used application on Amazon Ads website that advertisers use to optimize their marketing investment in amazon. They are mobile friendly, "API First", low latency, and emphasize both control and simplicity. It displays a massive amounts of data, which raises interesting big data problems. The customers who use these tools are highly diverse, ranging from small sellers who have never advertised before to the biggest brands in the world; the Principal Product Manager-Tech on Campaign Management must create a strong vision and roadmap to deliver features that delight all these customers. You will also help identify key workflows, measure them, and create experiences that help advertisers do their job more efficiently. You will also serve as the key business owner of the UX for the Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Television advertising businesses.

Ideal candidates for this role will love solving thorny customer problems and diving deep. They are most excited when they are shipping software. They answer questions with data. They live in the customer's shoes and most of what they say starts and ends with the customer. They are pragmatic, knowing that they can't deliver a perfect solution the first time but also that customers need to have a great experience. They demonstrate high judgement and can communicate trade-offs eloquently to very high level stakeholders who have limited background in the deep technical challenges.

As part of the senior leadership team on Ads Campaign Management team your ideas and insight will help chart the course for the future of Amazon Ads. Ads is now a $40B business, and a major contributor to the ad tech industry. Your influence on Amazon Ads can have long term, industry-wide impact that you can be proud of for many years to come.

Key job responsibilities
Manage an diverse set of stakeholder; great candidates will demonstrate excellent communication skills and that special ability to speak to the long-term vision of Campaign Manager while laying out the stepping stones that lead to incremental success and growth.

In this role, you will own the vision, roadmap, business reporting, and product planning for the Campaign Manager business, supported by Senior SDMs, TPM, Sr SDEs, and SDM partners. You'll organize resources, prioritize investment, and craft the long term strategic plan. You'll partner with the User Experience group to drive both research and design projects that make Campaign Manager is easier to use. In your "Technical" capacity, you'll help diagnose bottlenecks in how peers integrate with your features, helping them move faster and delight more customers.

You'll also wear a strategic hat, as you think through how advertisers use Campaign Manager and propose new experiences that improve their workflows on how they manage and optimized their ads. Better yet, you'll be empowered to test-and-learn what experiences work best for users, and that insight may last you a lifetime.

A day in the life
As the PPM-T on Campaign Manager you might start one of your days by glancing at your dashboards, to understand what customers are using and identify areas for a deeper dive later. You would note this data for use in a later "Weekly Business Review" meeting, where you'll walk senior leaders through your KPIs and explain how your strategic engineering investments are driving results.

You might next meet with your team, helping go through Sprint Planning and celebrating key accomplishments. By identifying patterns of long-term investment and short-term win, you'll guide your teams to higher impact.

You might then join a recurring partner forum, where you meet with key internal development leaders and review how they are integrating with your tools. By leading the meeting and encouraging others to share their thoughts, you'll identify patterns that your team can address.

Writing documents is a big part of an Amazonian's job, and as the PPM-T you might spend part of your day working on your 3 Year Plan, asking yourself, 'what do I know about my customers this year that I didn't know last year,' among other key questions. It will be exciting to present this document to senior leaders across Ads and sell your broader vision for the business.

Mentorship may also be a key part of your day. You might coach someone that your team identified as a great investment, but also you'll find your own emerging stars to grow.

About the team
Campaign Management team is a spread across US and Canada. We care deeply about the customer experience and are advocates of what advertisers want and what entails a great user experience. We are entrusted with the biggest application in app console and have a high bar for quality and performance. The team is tight nit and collaborates daily helping each other regularly. We understand to deliver results consistently requires a healthy work-life balance.

BASIC QUALIFICATIONS

- 8+ years of technical product or program management experience
- 2+ years of end to end product delivery experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management

PREFERRED QUALIFICATIONS

- Experience as a strong leader who can prioritize well, communicate clearly and effectively influence across cross-functional teams
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement

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