Senior Manager, Copywriter

Senior Manager, Copywriter - Brand Voice - Global Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us WHAT WE’RE LOOKING FOR We’re looking for a Senior Manager, Copywriter – Brand Voice – Global who will lead and execute the creation of campaign copy for brand marketing campaigns, working across OOH, PR, Email, Social, Video and Digital. We’re looking for someone who has a strong background working as a copywriter in the consumer goods space, ideally with a global scope. Please share a link to your portfolio/work examples. This is a hybrid role, based 3 days a week out of our Toronto office. WHAT YOU’D BE DOING IN THIS ROLE Collaborate with the Creative and Brand teams to lead conceptual development for campaigns; craft lead copy in partnership with art direction and visual merchandising to deliver a holistic customer experience Act as a custodian of The Ordinary’s Tone of Voice, ensuring it is upheld in everything we create and providing training and feedback to other teams/external agencies/freelancers on the tone Responsible for creative copy of an exceptionally high standard for all channels Own The Ordinary’s detailed Style Guide, treating this as a living document and updating regularly Responsible for developing tools for copywriters in partnership with channels, such as templates and style guides Present copy, strategic directions and creative ideas to senior stakeholders and leadership Build strong working relationships with our colleagues in the Brand team, to ensure an aligned vision for creative copy and campaigns Stay up-to-date with beauty, lifestyle and pop culture trends and consider how we might tap into these to connect with our audience in an authentic, engaging way Bring a social-first mindset to copy; work closely with the Social team to understand what makes our messaging perform on each channel Distill the complexities of the brands’ chemistry and scientific approach into accessible, consumer-facing language Use data and insights to inform copy creation; ensure copy leverages these insights and has maximum impact SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE 7+ years of equivalent work experience in leading copywriting/creative teams, conceptual copywriting and working for large, global consumer brands 3+ years of management and mentorship experience, with the ability to inspire, motivate and lead copywriters and creatives Previous experience writing copy for social media, marketing materials, internal communications, and customer facing content is essential Demonstrable experience developing copy and concepts for global consumer brands, with a portfolio showcasing broad campaign work across multiple brands and channels Ability to work in a fast pace environment, juggling multiple priorities at once WHAT YOU’LL BE GAINING BY JOINING OUR TEAM There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order… Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more. 6 months of paid time off for new parents (inclusive of all genders). Work from anywhere 4 weeks per year. A hybrid work model (for applicable roles). Summer Friday’s - get off at 1pm all summer long (for applicable roles). A dog-friendly office (and lots of cute dogs to play with). Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more. Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning. A generous discount on DECIEM products for you, your family, and your friends. BUILDING GROWTH TO POWER GOOD