Vice-President of Product

About Petal Petal is a Canadian-owned and operated health technology company on a mission to revolutionize access to care. We are building the country’s leading real-time care orchestration platform, connecting patients, providers, and health systems through integrated scheduling, compensation management, and patient flow solutions. Our vision is to enable value-based healthcare and transform how care is coordinated across Canada and beyond. As a high-growth SaaS organization, we are scaling rapidly and looking for impactful leaders who are energized by complex challenges, bold ideas, and meaningful outcomes. Role Overview The Vice-President, Product & Technology Operations is a key member of the Product & Technology leadership team, responsible for how we get our products to market and enable our teams to execute with excellence. This role ensures that the Product organization operates as a high-performing, data-driven function that translates vision into execution and enables consistent delivery of value to customers and partners. Reporting directly to the Chief Product & Technology Officer, the Vice-President leads the teams overseeing Offering Management, Go-to-Market Readiness, Program Management, Product Content, and Product Compliance. Through strong cross-functional collaboration, this leader establishes the processes, governance, and insights that allow product strategy and execution to operate in perfect sync. Key Responsibilities Offering Management Define and govern Petal’s portfolio of product and service offerings, ensuring clarity, structure, and consistency across the organization. Maintain offering frameworks, configuration rules, and lifecycle visibility to support strategic and operational decision-making. Partner with Product, Finance, and Marketing to develop and evolve pricing, packaging, and monetization frameworks that align with market needs and strategic growth objectives. Provide portfolio insights and reporting to support prioritization, investment planning, and roadmap alignment. Go-to-Market Readiness Lead the end-to-end internal readiness process for product launches, ensuring smooth coordination between Product, Engineering, Customer Success, Support, and Marketing. Oversee release management, including the planning, communication, and tracking of product updates and new feature rollouts. Develop governance standards, readiness checklists, and performance metrics to ensure launch consistency and accountability. Conduct post-launch reviews to measure adoption and incorporate feedback into continuous improvement cycles. Program Management & Execution Excellence Drive operational alignment and execution across major product initiatives, ensuring goals, dependencies, and deliverables are clearly defined and tracked. Establish consistent planning, reporting, and communication frameworks that improve visibility, accountability, and strategic alignment. Partner with Product and Engineering leaders to align strategic roadmaps with organizational capacity and financial objectives. Champion process optimization and continuous improvement across the product lifecycle to enhance efficiency and predictability. Product Content & Knowledge Management Oversee the creation and governance of internal and external product content, including technical documentation, release notes, videos, and enablement materials. Ensure internal teams have access to reliable, up-to-date product information to support implementation, enablement, and support activities. Partner with Learning & Development to deliver high-quality training materials and onboarding resources for internal audiences. Product Compliance & Risk Management Ensure Petal’s products comply with all relevant privacy, data protection, accessibility, and healthcare regulations. Collaborate with Legal, Security, and Quality teams to maintain certification programs and manage regulatory audits. Embed compliance considerations into product design, development, and release processes. Qualifications 15+ years of progressive experience in Product Operations, Program Management, or related leadership roles within a SaaS or technology organization. Proven success leading cross-functional operational frameworks in multi-product environments. Deep understanding of product monetization, lifecycle management, and release operations at scale. Experience in compliance-sensitive or regulated industries (health tech, fintech, or equivalent) is an asset. Strong leadership, communication, and stakeholder management skills. Strategic thinker with the ability to balance structure, agility, and impact. Why Join Us Petal offers an opportunity to make a tangible impact on Canada’s healthcare landscape while leading within a dynamic, high-growth technology company. As Vice-President, Product & Technology Operations , you will: Play a pivotal role in shaping how healthcare technology is delivered and scaled across the country. Join a team that values innovation, collaboration, and purpose-driven leadership. Contribute to a mission that goes beyond software — improving access to care and enabling better outcomes for patients and health systems alike. If you’re an experienced product operations leader who thrives in fast-growing environments and wants your work to have a lasting impact on how healthcare works in Canada, we’d love to meet you. #J-18808-Ljbffr