VP Sales

VP Sales (Integrated Security Solutions) Potenco Greater Toronto and Hamilton Area, Ontario, Canada 2 days ago Be among the first 25 applicants Vice President, Sales – Canada (Security Systems) Reporting to: Canadian Business Leader ⚠️ ATTENTION : Applicants OUTSIDE of Canada, non-residents, and/or with work restrictions will NOT be considered. Note: If you have already applied for this position, please do not reapply. Your application is already on file, and multiple submissions may impact consideration. About the Company Our Client is a global leader in security and technology solutions, delivering best-in-class products and award-winning services tailored to the unique needs of customers across multiple industries. As part of their continued rapid growth in Electronic Security across Canada, they are seeking an experienced and strategic Vice President of Sales to lead national sales performance, strategy, and execution. Position Overview The Vice President, Sales will provide strategic leadership for the development, execution, and continuous refinement of the Canadian sales strategy for enterprise and commercial markets. Accountable for delivering sustained revenue growth, expanding market share, and elevating customer experience, this role will drive national performance through decisive leadership, disciplined execution, and market insight. As a key member of the Canadian executive leadership team, the Vice President will inspire, coach, and develop a high-performing sales organization, ensuring alignment with corporate objectives and seamless integration with cross-functional priorities. This position will play a pivotal role in shaping both short- and long-term strategies, directly influencing the trajectory of the Canadian business and reinforcing our client’s position as an industry leader. Key Responsibilities Lead national sales strategy, planning, and execution to deliver sustained growth across all Canadian regions. Oversee and be accountable for the delivery of sales performance results, ensuring alignment with corporate goals. Partner closely with the Senior Vice President of Canada to develop long-term market strategies and growth initiatives. Build and maintain strong relationships with key enterprise and strategic accounts, directly engaging in high-value customer interactions and complex negotiations. Oversee the review and approval process for major contracts MSAs, and strategic agreements. Analyze market trends, competitive landscape, and evolving customer needs to continuously refine sales strategies. Recruit, coach, and retain top sales talent, fostering a collaborative, results-driven, and high-performance culture. Collaborate with cross-functional teams, including operations, marketing, and finance, to ensure a cohesive go-to-market approach. Monitor performance metrics, develop reporting frameworks, and implement improvement plans where necessary. Qualifications 10+ years of progressive sales experience, with at least 5 years in senior leadership roles, including national or multi-region responsibilities. Proven record of exceeding bookings and revenue goals in complex, solution-driven environments. Executive-level experience in national sales management within the security technology, electronic security, or closely related B2B technology industries. (Security Systems industry experience will be prioritized) Strong track record of delivering revenue growth and expanding market share. Demonstrated success in building and maintaining C-level customer relationships and managing enterprise or strategic accounts. Deep understanding of disciplined sales processes, pipeline management, and structured sales methodologies. Financial and strategic acumen to oversee large-scale contracts, MSAs, and profitability. Ability to lead organizational change, inspire teams, and execute with discipline in a fast-paced environment. Strong executive presence, communication, and relationship-building skills with senior stakeholders. Experience in integrated technologies (electronic security, fire/life safety, building automation solutions) strongly preferred. ✅ Highly competitive salary ✅ Full benefits as of Day 1 ✅ Retirement plans as of Day 1 ✅ Short-term and long-term disability coverage ✅ Educational assistance ✅ Exceptional growth opportunities Logistics, Travel Requirements, and Work Status Eligible to work in Canada without work restrictions (Canadian Citizens or Permanent Residents only) Residing in any of the target locations or willing to relocate if selected. On-site presence as required. Willingness to travel extensively across Canada to engage with customers, partners, and teams. Some travel to the US may be required (Canadian Citizens or Canadian PRs with a valid US visa will be prioritized) A clean driving record and a valid driver's license are required. How to Apply If you feel you are an excellent candidate and have the required skills and experience indicated above, please send your attached resume via Easy Apply, respond to the screening questions, and send any important details (including cover letters) to By submitting, you agree to our Consent Policy, Data Processing & Privacy Policy ( You consent to submit your application, forms, documents and information electronically. You consent to allow Potenco to release your resume containing your qualifications and experience and conduct any matters related to the recruiting, application, & background check &/or onboarding process electronically. #J-18808-Ljbffr