Senior Manager

Overview who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. About This Team The Global SEO team is responsible for maintaining, evolving, and elevating SEO practices across the organization and the broader search surfaces our guests use, including traditional search and AI-powered answer engines. As a team, we support the business in delivering search-friendly initiatives for existing and prospective guests across our global markets, including NA, EMEA, and APAC. The result of our work is meaningful, measurable experiences that improve discoverability and drive high-quality traffic to our sites. Core Responsibilities Own day-to-day SEO performance and operations across NA, EMEA, and APAC, translating the Global SEO strategy into regional plans with clear priorities and measurable outcomes. Lead and develop regional SEO business owners, partner with Product on channel priorities and sequencing, and be on the pulse with changes in search to guide how we evolve as a function. Own the SEO Business roadmap in support of the Global SEO strategy; set priorities, success metrics and guardrails, with clear trade-offs and dependencies Lead, mentor and grow a high-performing global team; set clear roles, development plans and accountability for delivery Run the performance drumbeat: track visibility, indexation, rankings/SOV and conversion impact — drive actions via regular reporting gates and issue management Direct global prioritisation of work across markets; balance foundational fixes with growth bets and ensure dependencies are surfaced and resolved Establish operating mechanisms (intake, SLAs, change control, training, office hours) to scale best practice across regions and vendors Provide regular visibility to leadership on Business function progress: status, insights and measured outcomes; own vendor/agency performance and relationships Qualifications At least 8 years of relevant SEO experience, with experience working with a leading B2C eCommerce brand Multi-year track record of creating and delivering successful SEO strategies across multiple international markets Excellent understanding of search engine algorithms and associated ranking factors, inclusive of Google and Bing, with Naver and Daum a plus Advanced knowledge of International SEO and Technical SEO, and the ability to confidently troubleshoot and identify opportunities for improvement within each Strong analytical and structured problem-solving skills, with an ability to pull meaning and action from large sets of data Ability to clearly and effectively communicate complex SEO concepts and insights to broader business partners of varying levels Previous experience in successfully building and leading a multi-region SEO team, with focus across both On-Page and Technical SEO tactics Excellent knowledge of business and SEO industry standard tools, such as: Google Search Console, JIRA, Confluence, Lumar, Blue Triangle and GA4 Must Haves Acknowledge the presence of choice in every moment and take personal responsibility for your life. Possess an entrepreneurial spirit and continuously innovate to achieve great results. Communicate with honesty and kindness and create the space for others to do the same. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. Foster connection by putting people first and building trusting relationships. Integrate fun and joy as a way of being and working, i.e. doesn’t take yourself too seriously. Additional Notes Authorization to work in Canada is required for this role. Compensation And Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $ 158,900-$208,500 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements. At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth Extended health and dental benefits, and mental health plans Paid time off Savings and retirement plan matching Generous employee discount Fitness & yoga classes Parenthood top-up Extensive catalog of development course offerings People networks, mentorship programs, and leadership series Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. Workplace Arrangement Hybrid. In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at lululemon by 2x Get notified about new Search Engine Optimization Manager jobs in Vancouver, British Columbia, Canada. #J-18808-Ljbffr