Sr. Growth Marketing Manager I

About the Role Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations that depend on physical operations to harness IoT data and develop actionable insights to improve their operations. As part of a recently public company, the Growth Marketing team is core to all marketing campaigns at Samsara. As a Sr. Growth Marketing Manager I for Emerging Products, you’ll design and run programs that generate and accelerate demand for our newest offerings across both prospects and customers, partnering closely with Sales, PMM, Customer Success, and Digital teams to deliver high‑quality, measurable outcomes. The role is based in the US or Canada. In this role, you will: Own the demand generation strategy for new offerings and support the business in hitting key commercial milestones. Drive pipeline and revenue by designing and launching multi‑channel campaigns across email, webinars, direct mail and more, with clear hypotheses and measurable outcomes. Partner with Sales, PMM, Customer Success, and channel owners to plan and execute integrated motions across the customer lifecycle. Pilot and scale new motions/channels to unlock efficient growth, using insights from data analysis to inform our experimentation strategy. Define test plans, instrumentation, and reporting cadences to create best‑in‑class prospect and customer experiences. Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices. Minimum requirements for the role: 5+ years in demand generation, growth marketing, or related B2B marketing roles. Experienced at leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity. Proven track record in building multi‑channel programs that drive qualified pipeline and revenue. Proficiency with marketing automation and CRM (Marketo or equivalent; Salesforce). Strong analytical rigor; skilled at experiment design, interpreting results, and turning insights into action. Excellent stakeholder management and executive‑level communication. High ownership, bias to action, and accountability in fast‑moving environments. BS/BA degree or equivalent experience. An ideal candidate also: Blends analytical depth with creative execution; expert in B2B tech marketing and growth levers. Hands‑on experience with SQL and/or Python (or equivalent) for analysis and experimentation. Background in management consulting, analytics, or similar problem‑solving roles. Strong writing skills with experience creating content for emails, webinars, webpages, or blogs. Thrives in 0→1 environments; comfortable operating in a startup‑within‑an‑enterprise context. Experience with Databricks (or similar data platforms) and advanced Salesforce usage. Compensation Base pay range: CA$103,275.00 / yr – CA$133,650.00 / yr.Benefits include a competitive total compensation package, remote and flexible working options, health benefits, and more. Details can be found on the Benefits site. Accommodations Samsara is an inclusive work environment and is committed to ensuring equal opportunity in employment for qualified persons with disabilities. If you require reasonable accommodations throughout the recruiting process, please email EEO Statement At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. #J-18808-Ljbffr