Salesforce Data Cloud Senior Product Owner

Work Location Toronto, Ontario, Canada Hours 37.5 Line of Business Enterprise Enabling Functions Pay Details $108,800 - $163,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Job Description We are looking for a visionary Senior Product Owner for Salesforce Data Cloud to lead TD's next era of data-driven marketing transformation. In this role, you will shape the strategy, roadmap, and adoption of Data Cloud as the foundation for real-time personalization, unified customer intelligence, and cross‑channel experiences. You will play a critical role in TD's agile marketing transformation, inspiring business partners with a clear vision of the future, aligning teams around shared outcomes, and driving momentum behind new capabilities that elevate how we engage customers. This is a unique opportunity to lead the evolution of our marketing and digital ecosystem as Salesforce moves personalization, segmentation, and intelligence into its Data Cloud core. CUSTOMER Partner with senior leadership to define and evolve the enterprise vision for Salesforce Data Cloud as the core enabler of personalized, data‑driven customer experiences across all channels. Translate the Data Cloud vision into a clear roadmap of business outcomes and use cases (e.g., audience segmentation, real‑time personalization, identity resolution, consent management). Build and maintain a value‑focused product backlog of features and data capabilities that maximize impact on marketing, sales, and service journeys. Collaborate with business stakeholders and Salesforce architects to continuously refine data models, unification rules, and activation pipelines for optimal customer value. Define and monitor key performance indicators such as match rates, activation rates, data freshness, and downstream campaign lift; recommend enhancements to improve business outcomes. Work with Salesforce Marketing Cloud, Personalization, Loyalty Management, and Financial Services Cloud teams to enable seamless cross‑cloud data activation. Represent the voice of the customer and the business in all agile ceremonies (stand‑ups, backlog refinement, sprint planning, retrospectives), ensuring that every iteration delivers measurable value. Ensure that downstream teams (marketing, analytics, compliance) are prepared for new data capabilities and Day 2 operational processes. SHAREHOLDER Govern product delivery within enterprise frameworks and partnering with Salesforce Center of Excellence (CoE) and Marketing Data Engineering on standards for data privacy, consent, and compliance. Partner with risk, privacy, and security teams to ensure adherence to data governance and regulatory requirements (e.g., PII handling, consent capture, retention policies). Drive quarterly business reviews (QBRs) highlighting Data Cloud adoption, business outcomes, and roadmap progress. Proactively identify and mitigate delivery, data quality, and adoption risks. Define and monitor Objectives and Key Results (OKRs) tied to measurable business metrics such as increased campaign efficiency, improved conversion rates, or enhanced customer insight. Champion enterprise data maturity through collaboration with analytics, MarTech, and CRM teams to align strategy, platforms, and execution. Continuously assess new Salesforce and ecosystem capabilities (e.g., Agentforce, Einstein AI, Data Spaces) and propose strategic adoption plans. EMPLOYEE / TEAM Lead a cross‑functional squad / agile pod technology resources, Data Engineers, and Analysts focused on evolving the Salesforce Data Cloud platform. Cultivate a culture of curiosity, collaboration, and continuous learning‑bridging marketing, technology, and analytics. Provide coaching and mentorship to team members to strengthen their understanding of Salesforce Data Cloud architecture, data ingestion patterns, and real‑time activation. Foster inclusivity and psychological safety, encouraging experimentation and innovation in how customer data drives value. Recognize and develop talent to sustain a diverse pipeline of future leaders in digital data and product disciplines. Champion continuous improvement by listening to team and stakeholder feedback to enhance the delivery model and colleague experience. BREADTH & DEPTH Lead end‑to‑end Salesforce Data Cloud product strategy, from vision to value realization, influencing multiple stakeholder groups across Marketing, Technology, and Risk. Act as the primary business liaison to Salesforce architects, data engineers, and external partners, ensuring that data ingestion, unification, and activation align with business goals. Translate complex technical concepts (identity graphs, harmonized data models, streaming ingestion) into simple, outcome‑driven narratives for executives. Develop a scalable roadmap for multi‑market and multi‑line‑of‑business deployment while managing dependencies with other Salesforce clouds and enterprise data assets. Represent the Data Cloud domain in enterprise steering committees, bringing forward insights, emerging trends, and innovation opportunities. EXPERIENCE AND / OR EDUCATION Undergraduate degree in Business, Technology, or related discipline required; graduate degree preferred, or relevant work experience. 10+ years of relevant experience, including 5+ years in Salesforce ecosystem product ownership or delivery. Proven experience with Salesforce Data Cloud (CDP), Marketing Cloud, and integration with external data systems. Certified Scrum Product Owner (CSPO) and/or Salesforce certifications (e.g., Salesforce Data Cloud Consultant, Marketing Cloud Consultant) considered strong assets. Demonstrated ability to lead in a scaled agile environment (SAFe). Deep understanding of customer data strategy, identity resolution, real‑time activation, and consent governance. Who We Are TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you. Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more Additional Information We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements. Colleague Development If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals. Training & Onboarding We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role. Interview Process We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. Accommodation Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. Language Requirement (Quebec only) Sans Objet #J-18808-Ljbffr