Digital Communications Specialist

Digital Communications Specialist / Senior Digital Communications Specialist Join to apply for the Digital Communications Specialist / Senior Digital Communications Specialist role at Baycrest. Position Overview The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, is at the forefront of driving innovation in aging and brain health. Guided by our vision of a world where every older person lives with purpose, fulfilment, and dignity, we work to drive the development and adoption of transformative aging and brain health innovations. We accelerate innovation adoption by connecting innovators with those who will benefit most from their solutions: older persons, caregivers, clinicians, and system partners. To date, we have supported more than 500 solutions that help older persons, including those impacted by dementia, live healthier, more meaningful lives. At CABHI, we are building a future where aging is shaped by lived experience, powered by innovation, and driven by system-wide collaboration. The CABHI Marketing and Communications (MarComm) team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI’s operational plan, business goals, strategic objectives, and brand awareness. The team manages and strengthens CABHI’s reputation, including its social and digital media presence, public events, strategic storytelling, media relations, marketing initiatives, and audience engagement. Reporting to the Director of Marketing & Communications, the Digital Communications Specialist works closely with the MarComm team to ensure consistency and alignment of messaging. Responsibilities Digital Communications Strategy Develop and maintain a cross‑platform digital content strategy and calendar that aligns with CABHI’s goals and brand voice. Identify opportunities to improve digital communications and offer recommendations to optimize marketing and communication strategies. Initiate and maintain tactics to advance CABHI’s knowledge mobilization activities, translating complex data into clear, engaging formats. Manage CABHI’s social media accounts and digital assets, including the website, across all CABHI teams. Lead multiple digital campaigns simultaneously, maintaining accuracy and attention to detail. High‑Quality Content Creation Develop engaging, high‑impact digital content (social media, website, etc.) to advance CABHI’s storytelling efforts. Create compelling CABHI‑branded assets (graphics, infographics, slide decks) using design software such as Canva, PowerPoint, Adobe Illustrator. Interview stakeholders and write/edit short‑form content to convey CABHI’s impact. Collaborate with ecosystem partners to create content with expanded reach through joint channels. Broader MarComm Strategy Collaborate with the MarComm team and other CABHI teams to advance brand awareness and marketing initiatives. Support the development of distribution lists and research relevant industry and healthcare organizations. Contribute to monitoring and evaluation activities, including identifying gaps and developing measures to assess outreach and engagement quality. Create and distribute monthly media monitoring reports. Provide support for event launches and logistics coordination. Support Finance and Operations in collecting, validating, and reporting KPIs. Key Qualifications University degree in Communications, Media Studies, Marketing, or a related field with emphasis on written communication or multi‑media; additional education considered an asset. Minimum of 3 years’ experience in content development across digital, social, and print media. Preferred relevant knowledge/experience in the non‑profit and/or healthcare sector; experience in technology or startup sector is an asset. Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter, YouTube, Canva, Adobe Creative Suite, MailChimp, Eventbrite). Exceptional written and oral communication skills. Experience with digital analytics (Google Analytics) to assess performance and inform strategy. Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience with graphic design (Canva, Adobe Creative Suite). Strong interpersonal and collaboration skills. Fluency in French is a strong asset. Flexible, curious, and comfortable working in a fast‑paced, evolving environment. Additional Benefits Opportunity to enroll in Extended Health & Dental Benefits. Opportunity to enroll in the Healthcare of Ontario Pension Plan (HOOPP). Access to 24/7 Employee Assistance Program. Application Process Internal Applicants: Current Baycrest employees must apply online through the Baycrest intranet. Applications submitted through the external careers website will only be considered after the internal application process. If you are a current employee and are unable to access the intranet, please contact Human Resources for assistance. External Applicants: Please submit your application online by clicking the “Apply” button below. Baycrest is committed to providing accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify Human Resources at or 416‑785‑2500, ext. 2961. All successful candidates will be required to complete a police reference check and vulnerable‑sector screen. #J-18808-Ljbffr