CRM Analyst

Overview CRM Analyst role at Charles River Associates. Join to apply for the CRM Analyst role at Charles River Associates. Get AI-powered advice on this job and more exclusive features. About Charles River Associates Charles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns. Charles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns. Department Overview The Marketing team comprises 12 professionals dedicated to the full spectrum of internal and external marketing and business development efforts to drive growth and success. The team’s bespoke approach helps consultants connect with clients and build CRA’s brand through thought leadership, organizing and hosting social and content events, robust digital marketing campaigns, competitive intelligence, and collateral development. Marketing staff are based in the Boston, New York, Toronto, and London offices. Role Overview The CRM Analyst will serve as the operational foundation for our content and marketing initiatives. This hands-on role will implement and optimize our new CRM and marketing automation platform, creating the data infrastructure that enables effective distribution and measurement of our marketing activities (i.e. events and thought leadership content). As a critical member of our marketing organization, the CRM Analyst will work across the team to ensure our content engine operates with precision and measurable impact. Key Responsibilities CRM System Implementation and Management Participate in the migration to our new CRM and marketing automation platform (Intapp Deal cloud and Dispatch), ensuring seamless data transition and system functionality Build and maintain accurate client and prospect databases that support targeted content distribution strategies Configure CRM workflows and processes that align with CRA's brand strategy and business development objectives Ensure data integrity and implement quality control measures to maintain system effectiveness Content Campaign Enablement Develop and manage workflows for distributing thought leadership content to targeted client segments Track basic engagement metrics to identify where market demand is being generated and through which clients Create reporting frameworks that measure content campaign effectiveness and client interaction patterns Support cross-functional teams with data insights that inform content strategy and client outreach Cross-Functional Collaboration Support the broader marketing team with data-driven insights for strategic decision making Coordinate with other marketing functions to ensure CRM data supports activities (i.e. events, social media) Required Qualifications 2-4 years of experience with CRM systems and marketing automation platforms Strong technical skills in data management, system configuration, and workflow design Experience with CRM migrations and system implementations Proficiency in data analysis and basic reporting/analytics tools Detail-oriented approach with strong organizational and project management skills Collaborative mindset with ability to work effectively across functional teams Preferred Qualifications Experience in professional services or B2B marketing environments Familiarity with content marketing measurement and campaign tracking Knowledge of marketing automation best practices Understanding of sales and business development processes To Apply To be considered for this position, we require the following: Resume – please include current contact information (personal email and telephone number) Cover Letter (optional) – please describe your interest in CRA and how this role matches your goals. Learning And Benefits CRA’s robust skills development programs, including a commitment to offering training annually through formal and informal programs, encouraging you to thrive as an individual and team member. Training consists of technical training, presentation skills, internal seminars, and career mentoring and performance coaching from an assigned senior colleague. Additional leadership and collaboration opportunities exist through internal firm development activities. We offer a comprehensive total rewards program including a superior benefits package, wellness programming to support physical, mental, emotional and financial well-being, and in-house immigration support for foreign nationals and international business travelers. Work Location Flexibility CRA creates a work environment that enables our colleagues to benefit from being together in the office to best deliver on our promise of career growth, mentorship and inclusivity. At the same time, we recognize that individuals realize a range of benefits when working from home periodically. We currently expect that individuals spend at least 3 to 4 days a week working in the office (which may include traveling to another CRA office or to client meetings), with specific days determined in coordination with your practice or team. Our Commitment to Equal Employment Opportunity Charles River Associates is an equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, status as a protected veteran, or any other protected characteristic under applicable law. Seniority level Entry level Employment type Full-time Job function Business Development and Sales Industries Business Consulting and Services Referrals increase your chances of interviewing at Charles River Associates by 2x Get notified about new CRM Analyst jobs in Toronto, Ontario, Canada. #J-18808-Ljbffr