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Marketing Coordinator

3 months ago

Saskatoon, Canada S.O. Asher Consultants Ltd Full time

Reporting to the North American Senior Marketing Manager, the Marketing Coordinator will support marketing efforts and content creation across lottery programs. This consumer driven marketing expert will help develop impactful collateral in partnership with cross-functional teams, the broader marketing team and vendors that will drive consumer engagement and action. This role will also help support the marketing team in peak periods and optimize consumer touchpoints for impact.

Responsibilities:

Collaboration - Coordinate with teams to develop and recommend strategies for annual plans and campaigns to grow key programs.

Partnerships - Ability to build relationships to work across a variety of vendors and marketing channels to deliver impactful messaging across consumer targets that deliver on campaign goals.

Work closely with all vendors and suppliers, fostering strong business relationships and representing the Client in a professional manner.

Campaign Coordination - Assists in the creation of content development for traditional and digital channels including but not limited to; tv, radio, print, out of home, direct to home and support content needs for digital media, website, and email marketing.

  • Assist in managing vendors to develop marketing collateral to support key lotteries and campaigns with a focus on traditional marketing channels.

Teamwork - Participate in creating content that will deliver effective, consistent, clean content to meet or exceed program goals for the marketing team and vendors.

  • Supporting the team in peak periods across marketing channels by attending key events, creating content and being agile in helping to deliver campaign goals.
  • Collaborate with marketing team, vendors, and analyst to assess, to help plan, develop and lead the implementation of short-term and long-term strategies to optimize content on lotteries.
  • Supporting the team in peak periods across marketing channels by attending key events, creating content and being agile in helping to deliver campaign goals.

Fiscal Responsibilities - Support the management of marketing budgets across marketing channels on key lottery programs coordinating across teams and ensuring accuracy.

Adhere to the approved strategy, budgets, and schedules.

Administrative Support - Provide general administrative support to the Marketing Team.

Market Research and Analysis - Collect, distribute and help analyze data to prepare reports reflecting responsiveness to marketing approaches, research and evaluate competitive trends and industry best practices.

Provides marketing expertise and examples from cross market experiences and assistance with recommendations to internal and external stakeholders for market specific strategies and impactful messaging to improve program outcomes.

Strategic Planning - Ensure the programs are delivered in accordance with strategic objectives.

Assist in identifying potential risks prior to and during the program and develop mitigation strategies.