Digital Marketing Specialist

2 months ago

Toronto, Canada Woodcliffe Landmark Properties Full time

Digital Marketing Specialist


About the Position:

  • Location: 80 Portland Avenue, Toronto – Onsite
  • Role: Digital Marketing Specialist
  • Employment Type: Full-Time
  • Reports to: Director, Development


Woodcliffe Landmark Properties and its group of companies are seeking a passionate and talented Digital Marketing Specialist with B2B and B2C experience to join our expanding team. The successful candidate will use digital channels to build corporate awareness for Woodcliffe and its affiliates, as well as drive demand generation for the Waterworks Food Hall. As our first marketing hire, you will play a pivotal role in shaping our brand and driving growth at this crucial stage of our development.


At Woodcliffe, we pride ourselves on being a best-in-class, entrepreneurial, and passionate real estate developer and operator. This role is well-suited for a candidate looking to immerse themselves in all marketing verticals and contribute to every aspect of corporate, development, and asset management marketing within the organization.


Key Responsibilities:


Social Media Strategy:

  • Develop and implement social media strategies aligned with company goals for both B2B and B2C audiences.
  • Manage and curate content for social media accounts (Instagram, TikTok, Facebook, LinkedIn, Google Business) to build brand awareness.
  • Maintain an editorial calendar and oversee community management for all social media channels.
  • Develop and manage paid social media budgets, create compelling ad copy and visuals, and optimize campaigns for ROI.


Website and Email Management:

  • Manage and maintain the company website (WordPress), ensuring SEO best practices are followed.
  • Develop and manage email marketing campaigns (Mailchimp), including content creation, campaign development, and subscriber engagement.
  • Track, analyze, and report on the performance of all social media and email campaigns using website analytics tools (e.g., Google Analytics) and provide data-driven recommendations for optimization.


Marketing Innovation:

  • Stay up-to-date on the latest marketing trends and technologies.
  • Identify opportunities to enhance our online presence and marketing technology stack.


Qualifications:

  • 3-5 years of experience in digital marketing with a proven track record of success.
  • Strong understanding of B2C and B2B marketing principles.
  • Experience with content creation, copywriting, and social media management.
  • Proficiency in ad platforms (e.g., Meta Business Ads, Google Ads).
  • Experience with Marketing Automation Platforms (MAP) like Mailchimp and Content Management Systems (CMS) such as WordPress.
  • Excellent analytical and problem-solving skills with the ability to interpret data and translate insights into actionable strategies.
  • Strong written and verbal communication skills.
  • A self-starter who demonstrates initiative and is comfortable working within a team and independently.
  • Passion for the hospitality and real estate development industry (a plus).


About the Group of Companies:

At Woodcliffe Landmark Properties, along with Urbanation and Market Vision, we leverage our individual expertise in real estate development, market research, and preconstruction sales and marketing to create impactful and award-winning projects that shape Toronto's skyline.


As a boutique residential and commercial real estate development company, Woodcliffe Landmark Properties is passionate about preserving architectural heritage and crafting intelligent, innovative, and well-considered designs. Since 1996, we have built and managed an award-winning portfolio of notable landmarks in Toronto, including the North Toronto Station, Shops of Summerhill, and The Gooderham Flatiron Building.


Our latest project, Waterworks Food Hall, is a mixed-use development in the heart of King West. This project integrates residential condominiums, a YMCA, and a European-style food hall, which opened to the public in July 2024. The Waterworks Food Hall, situated in the restored Waterworks building, offers 20 day-to-evening dining options featuring globally inspired culinary artisans and beverage offerings, along with a dedicated 500-person private event space.


We Offer:

  • Competitive salary ($70-$80k) or commensurate with experience
  • Comprehensive benefits package
  • 2 weeks vacation (office closed between Christmas and New Year, half-day Friday’s on summer long-weekends)
  • Opportunities for professional development and career advancement
  • An open, collaborative, and innovative work environment


If you are a self-starter with a passion for digital marketing and a desire to make a difference, we want to hear from you We thank all applicants for their interest; however, only those selected for an interview will be contacted.


Note on location: Please note that this is an in-office position that requires applicants to be within commuting distance of Toronto. All candidates must be eligible to work in Canada.


For more information on Woodcliffe, visit

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