Senior Social Media Manager

About Apollo Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. The company provides sales and marketing teams with verified contact data for over 210 million B2B contacts and 35 million companies worldwide, with tools to engage and convert contacts in one platform. Apollo is AI-native and focused on helping revenue professionals find accurate contact information and automate outreach to turn prospects into customers. About the Role Apollo is looking for a strategic and creatively driven Senior Social Media Manager to lead our organic social efforts across LinkedIn, X (Twitter), TikTok, and beyond. This is a high-impact individual contributor role on the Brand team, ideal for someone who can think big, move fast, and execute flawlessly. As the voice of Apollo in the wild, you’ll be responsible for building our social presence, driving top-of-funnel awareness, and supporting product consideration. You’ll translate Apollo’s brand, product, and point of view into content that earns attention from our target audiences and drives real business impact. What You’ll Do Own the end-to-end social content creation process—from strategy to execution—to drive brand awareness, support product consideration, and contribute to pipeline. Develop and manage a network of freelancers, creators, and agencies to produce high-quality content for social—across formats like video, animation, carousels, and memes. Write sharp, engaging copy for organic posts that reflects Apollo’s tone and drives engagement across platforms. Repurpose and remix existing content—customer stories, product launches, events, blog posts, webinars—into platform-native social formats. Manage the social editorial calendar and scheduling, ensuring timely alignment with campaigns, product moments, and cultural conversations. Collaborate with cross-functional teams to advise on paid social strategies, craft executive social presence, and partner to scale UGC and influencer content across channels. Track and report on channel performance, identifying insights to optimize strategy and inform cross-functional partners. Stay plugged into the latest trends with AI tools, platform updates, creator culture, and emerging formats to keep Apollo ahead of the curve. What We’re Looking For 7-10 years of experience owning organic social for a high-growth startup or modern B2B brand Deep knowledge of platform best practices (especially LinkedIn, X, and TikTok) and strong creative instincts Exceptional storytelling skills—comfortable flexing tone and format across channels Strategic mindset with the ability to build and evolve a multi-channel social strategy tailored to target audiences—understanding what works where, and why Proven track record of growing social audiences and delivering content that drives engagement and brand lift Experience managing freelance creators, creative social agencies, and influencer relationships Familiarity with social tools like Sprout, Figma, Notion, Canva, etc. Confident in creating channel-specific social content independently and cross-functionally—experience with video editing and design Comfortable analyzing performance data and applying insights to evolve content strategy A love for fast-paced environments, AI-forward marketing, and building things from 0 to 1 Compensation and Benefits The pay range describes base salary and On Target Earnings (OTE) ranges where applicable. This pay range may include multiple career levels and will be narrowed during the interview process based on experience, qualifications, and location. Applicants outside the US may request the salary range for their location during the interview process. Benefits may include equity; 401(k); paid holidays; flex PTO; parental leave; health benefits; and wellbeing programs. Annual Pay Range: CAD 104,000 – CAD 130,000 Note We are AI-native and committed to growth, innovation, and collaboration. Learn more about Apollo and our culture at the company site. #J-18808-Ljbffr