Marketing Automation Manager

Marketing Automation Manager (Remote Canada) Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? (Please note: internally, this role is titled Account Strategist, Revenue Operations*) We are seeking a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi‑channel offline conversion tracking to help deliver world‑class solutions within our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3+ years of hands‑on experience across customer‑side or 1–2+ years agency‑side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot), accompanied by strong technical fluency in tracking infrastructure and revenue data workflows. You’ll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. This is a role for a growth‑minded operator who can identify RevOps gaps, architect scalable solutions, and surface cross‑sell and upsell opportunities while delivering exceptional client service. Key technical competencies for this role include GTM (web + server‑side optional), GA4, data modeling, offline conversion tracking for Google, LinkedIn, and Meta platforms, lifecycle automation, lead scoring, routing logic, ABM execution, and revenue reporting frameworks. What You Offer Technical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances end‑to‑end Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA Hands‑on experience with offline conversion tracking and CRM‑to‑ad‑platform integrations (Google Ads, LinkedIn, Meta) The ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance A data‑driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics Strong client‑facing communication skills and the ability to collaborate with Director‑level stakeholders and above Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set Roles & Responsibilities Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full‑funnel optimization Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies Build strong relationships with multiple client stakeholders to drive renewals and long‑term retention Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations Manage deliverables, project milestones, and technical implementations from discovery to final deployment Here’s What Success Looks Like You own a book of clients with full autonomy to manage goals, strategy, and relationships Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates You grow your client accounts through strategic RevOps roadmapping and cross‑functional collaboration You reach a point of scale where we hire additional team members to support the client load you’ve grown You mentor new hires, sharing technical processes and helping build our RevOps practice What We Offer We have a set living wage at Directive