Senior Social Media Manager

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. About the Role Apollo is looking for a strategic and creatively driven Senior Social Media Manager to lead our organic social efforts across LinkedIn, X (Twitter), TikTok, and beyond. This is a high-impact individual contributor role on the Brand team, perfect for someone who can think big, move fast, and execute flawlessly. As the voice of Apollo in the wild, you’ll be responsible for building our social presence, driving top-of-funnel awareness, and supporting product consideration. You’ll translate Apollo’s unique brand, product, and point of view into content that earns attention from our target audiences and drives real business impact. What You’ll Do Own the end-to-end social content creation process—from strategy to execution—to drive brand awareness, support product consideration, and contribute to pipeline. Develop and manage a network of freelancers, creators, and agencies to produce high-quality content for social—across formats like video, animation, carousels, and memes. Write sharp, engaging copy for organic posts that reflects Apollo’s tone and drives engagement across platforms. Repurpose and remix existing content—customer stories, product launches, events, blog posts, webinars—into platform-native social formats. Manage the social editorial calendar and scheduling, ensuring timely alignment with campaigns, product moments, and cultural conversations. Collaborate with cross-functional teams, including demand gen and acquisition to advise on paid social strategies, comms teams to craft executive social presence—and partner with teams to identify opportunities to scale UGC and influencer content across channels and campaigns. Track and report on channel performance, identifying insights to optimize strategy and inform cross-functional partners. Stay plugged into the latest trends with AI tools, platform updates, creator culture, and emerging formats to keep Apollo ahead of the curve. What We’re Looking For 7-10 years of experience owning organic social for a high-growth startup or modern B2B brand Deep knowledge of platform best practices (especially LinkedIn, X, and TikTok) and strong creative instincts Exceptional storytelling skills—comfortable flexing tone and format across channels Strategic mindset with the ability to build and evolve a multi-channel social strategy tailored to target audiences—understanding what works where, and why Proven track record of growing social audiences and delivering content that drives engagement and brand lift Experience managing freelance creators, creative social agencies, and influencer relationships Familiarity with social tools like Sprout, Figma, Notion, Canva, etc. Confident in creating channel specific social content independently and cross-functionally—experience with video editing and design Comfortable analyzing performance data and applying insights to evolve content strategy A love for fast-paced environments, AI-forward marketing, and building things from 0 to 1 Pay and Benefits The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process. Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits. Annual Pay Range $104,000 - $130,000 CAD We are AI Native Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you\'re energized by finding smarter, faster ways to get things done using AI and automation, you\'ll thrive here. Why You’ll Love Working at Apollo At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins. If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. #J-18808-Ljbffr