Senior Marketing Manager

This range is provided by AnalytiChem Canada. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $80,000.00/yr - $90,000.00/yr Job Title: Senior Marketing Manager (North America) We are Analytichem At Analytichem we are looking for inquisitive individuals to help us build a global organization that enables our customers’ science. Our products help customers make better measurements in analytical chemistry and microbiology. We create the highest quality reference materials for inorganic and organic analysis, culture media, laboratory consumables, and sample preparation equipment that supports the measurements that matter to everyday life. Our customers enhance the global infrastructure by producing the critical materials needed to manufacture everything from electronics to roads. They safeguard the environment, food, and water by testing for contaminants from heavy metals to bacteria. They are also forward-looking, doing the R&D work needed to create the products that will support the needs of Industry 4.0 and the green economy. We take pride in producing the best products that enable our customers to do the critical science that makes a difference in society. We are a global community with production sites across three continents and are building a diverse and inclusive workforce. About the Role: We are seeking a dynamic and experienced Senior Marketing Manager to lead marketing strategy execution for North America, while also serving as the Global Lead for Events and Partner Marketing. This matrix role will report to the VP of Marketing and requires a strategic thinker with strong execution skills, able to balance regional priorities with global initiatives. Key Responsibilities: Regional Marketing – North America Manage all aspects of regional marketing, lead generation and brand awareness activities for the North America region in line with global strategy, including digital channels, trade shows and local events. Align closely with regional sales teams to support demand generation goals. Monitor performance and optimize campaigns based on metrics and insights. Global Lead – Events & Partner Marketing Manage global event calendar including annual budget and selection process. Oversee regional marketing team members execution of event related activities to ensure alignment with strategy and processes. Establish standardize booth visuals and product displays, collaborating cross-functionally with sales, product, and brand teams to ensure event alignment with business goals. Create event marketing campaign framework for local deployment (email, social, landing pages, etc.) to drive attendance and engagement. Analyze event performance metrics and compile post-event reports with key learnings and ROI analysis. Establish and maintain process for marketing support for distribution partners. Support partner enablement through the definition and creation of a toolkit that includes presentations, product displays and marketing collateral. Qualifications & Requirements: Bachelor's degree required 6+ years of B2B marketing experience, including regional leadership, global campaign ownership and event management. Strong knowledge of various marketing and analytics tools including HubSpot, Google Analytics, and content management systems. Skilled in writing and editing content with high attention to detail. Strong prioritization, organization, and project management skills. Ability to internationally travel as necessary, primarily between Canada & U.S.A. (up to 20%). Referrals increase your chances of interviewing at AnalytiChem Canada by 2x #J-18808-Ljbffr