Senior SEO Specialist

Senior SEO Specialist Join to apply for the Senior SEO Specialist role at ChangeMakers 1 day ago Be among the first 25 applicants Responsibilities SEO & AI SEO (GEO) Develop and execute advanced SEO and GEO strategies across Google and AI-driven platforms (ChatGPT, Perplexity, Claude, etc.). Lead audits, keyword/prompt research, and technical optimization including site architecture, schema, crawlability, and entity enhancements. Optimize content for both human engagement and AI interpretation, tracking visibility, citations, and rankings across search and generative engines. Provide strategic reporting on performance and algorithm shifts, and share SEO insights to inform paid keyword strategy and integrated campaign dashboards. Web Analytics & Performance Lead analytics audits, GA4/GTM implementations, data governance, and ensure accurate cross‑channel tracking and data quality. Build automated dashboards to visualize KPIs, user behavior, and conversion performance, translating findings into clear optimization recommendations. Analyze funnels to uncover CRO opportunities and partner with Paid Media, Content, UX, Dev, and Marketing teams on unified tagging, attribution, technical SEO, and broader optimization initiatives. Oversee analytics rollout, documentation, and training on tooling and best practices. Qualifications 5–7+ years in digital marketing with strong expertise in SEO, web analytics, and analytics implementation (GTM, tagging, data quality). Proven experience with GEO and emerging AI-driven search platforms. 3+ years building and maintaining reporting dashboards and auditing analytics infrastructure for accuracy and compliance. Hands‑on background in email marketing across major platforms (Veeva a plus) and solid knowledge of CRM data management, segmentation, and reporting (e.g., Salesforce Marketing Cloud). Education Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field (or equivalent professional experience) Certifications in Google Analytics and Google Tag Manager strongly preferred Additional certifications in SEO or email marketing are highly advantageous. Technical Skills & Tool Proficiency SEO/GEO: Semrush, Ahrefs, Screaming Frog, GSC, and AI/GEO optimization tools. Analytics & Reporting: GA4, GTM, Adobe Analytics, Looker Studio, and automated dashboarding platforms. Paid Media: Google Ads platforms, cross‑channel analytics, and UTM/naming frameworks. Compliance: GDPR, CASL, and CAN‑SPAM. Nice to Have: Email Marketing Plan, execute, and automate lifecycle email campaigns and triggered workflows for acquisition, nurturing, retention, and upsell journeys. Define KPI frameworks, run A/B tests, and analyze multi‑channel campaign performance, including ROI, attribution, and competitive benchmarking. About ChangeMakers ChangeMakers is a leading independent agency specializing in building purpose‑driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways. Inclusion ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups. Accommodation If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation. We're Looking for You At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team. Seniority Level Associate Employment Type Full-time Job Function Art/Creative and Advertising Industries Business Consulting and Services Referrals Referrals increase your chances of interviewing at ChangeMakers by 2x #J-18808-Ljbffr