Global Head of Websites and Owned Media

About the job Copenhagen, Denmark As our new Global Head of Websites and Owned Media, you will take full ownership of Saxo Bank’s commercial website Your primary focus is to improve “ visitor to lead” conversion rates and drive commercial outcomes through the publication of relevant content. You will assume business ownership of the international version of the site and work closely with local marketing managers in the offices, creating and supporting the 18 local language versions of the website targeted at their local markets. From our HQ in Hellerup, Denmark, you will lead a team of 15 experts, including webmasters, copywriters, and SEO/GEO specialists. In addition, you will take leadership for a Product Owner and set priorities for the IT team managing our Sitecore CMS platform, drawing on resources from central functions such as UX, UI, Adobe Tracking, and Client Insights specialists. This is a high-visibility, high-impact leadership role that requires strategic vision, exceptional stakeholder management skills, strong execution capabilities, and a data-driven approach to optimize the customer journey and achieve measurable results. Having an interest in or experience with investment products such as stocks, bonds, ETFs, CFDs, Forex, and options will be highly valuable. You will be part of Saxo Bank’s global Marketing leadership team and be asked to take a lot of ownership and to share your plans, roadmap, and activities at the highest level in Saxo. You will report to the CMO of Saxo Bank. Key responsibilities Define and execute the strategy for websites and owned media, ensuring alignment with Saxo’s overall journey strategy and strategic priorities. Lead a diverse team of senior professionals, prioritize work, and nurture a collaborative spirit and high-performing culture. Champion a performance‑driven culture by setting clear goals and expectations for your team, fostering accountability, transparency, and continuous improvement. Align priorities with cross-functional teams, including marketing, sales, and product teams, to ensure consistent messaging and branding. Drive continuous improvement through data‑driven insights and strategic adjustments, proactively identifying and integrating emerging technologies to enhance operational efficiency and innovation. Own and drive KPIs for web conversion rates, SEO performance, and overall customer journey success. Develop and share clear reporting frameworks with CRO specialists to track progress and impact. Ensure the team has product knowledge and understands the needs of clients. What we’re looking for Experience: 8+ years in digital acquisition with a leadership role in customer journey management. Proven track record in optimizing large-scale web platforms with measurable business outcomes. Skills: Knowledge and/or interest in investment. Proven leadership skills with experience managing multidisciplinary teams. Outstanding communication and stakeholder management skills. Expertise in CRO strategy. Proficient in CMS platforms, preferably Sitecore. Strong analytical abilities to drive actionable insights. Mindset: Customer‑centric, results‑oriented, and team player. Innovative thinker with a passion for testing and learning. Ability to navigate and influence within a matrixed organizational structure. We get curious people invested in the world When you work at Saxo, you become a Saxonian and part of a purpose‑driven organisation, where good ideas are always taken seriously, and where you can make a true impact. We are invested in your development, and you can expect a robust career from day one when you join Saxo – no matter which role you take on. You will join 2,500 other ambitious colleagues across 15 countries and become part of an international organisation. Working in Saxo, you will get to meet colleagues from many different cultures and backgrounds, and you should know that we value diversity and inclusion and see it as a genuine source of strength to drive growth, foster innovation and position us for long‑term success. We encourage an open feedback culture and supportive team environments enabling employees to grow and fulfil their career aspirations. When you bring passion, curiosity, drive and team spirit, your learning journey will be dynamic and your career opportunities in Saxo will be immense. At Saxo we don’t just offer a job – we offer an opportunity to invest in your future How to apply Click here to create an account and upload your resume and a short motivation. We look forward to getting to know you better #J-18808-Ljbffr