Senior Paid Acquisition Manager

Workleap is a Montreal‑based tech company on a mission to make work simpler. Since 2006, we’ve been building game‑changing products that tackle HR and IT’s biggest challenges. Workleap operates two distinct product lines: the Workleap Platform, an AI‑powered HR solution designed to drive team performance and boost employee engagement, and ShareGate, the leading Microsoft 365 migration and governance solution, trusted by IT professionals worldwide for its unmatched simplicity. Today, more than 20,000 companies rely on Workleap products to grow, lead, and operate with confidence. We’re builders at heart, with a clear purpose: to craft the simplest products that deliver exceptional value for our customers. Period. Job Description Senior Paid Acquisition Manager – ShareGate We’re looking for a Senior Paid Acquisition Manager to help scale ShareGate’s demand engine through high‑performing paid programs and continuous experimentation. This is an opportunity for a performance‑driven marketer to take ownership of paid acquisition (Google Ads, Bing, LinkedIn, Meta, Reddit) and lead structured testing across the funnel. You’ll work closely with our Senior Manager of Demand Generation to grow ShareGate’s reach, optimize campaign efficiency, and uncover new growth opportunities through experimentation. Responsibilities Plan, launch, and optimize paid search and paid social campaigns that drive high‑quality trials and demos. Manage and scale campaigns across Google Ads, Bing, LinkedIn, Meta, and Reddit. Monitor spend, pacing, and performance to ensure efficient CAC payback. Identify and prioritize experimentation opportunities across channels, formats, and audiences. Design and measure experiments to improve acquisition, conversion, and efficiency. Partner with content, design, and web teams to develop creative, high‑performing assets. Analyze funnel performance and share insights to inform strategy and investments. Stay ahead of trends in paid media, analytics, and AI‑driven optimization. A Typical Week Launch and monitor paid campaigns, analyze search and social performance, identify optimization opportunities, design and prioritize experiments, run creative tests, and share learnings with the broader marketing team. Collaborate with content and design on new creative assets, support quarterly planning with data‑backed recommendations, and explore emerging platforms that could fuel the next wave of growth. Team Your future team includes the Growth Marketing group that drives pipeline through paid media, web optimization, and data‑driven experimentation. Direct manager: Senior Manager, Demand Generation. Key collaborators: GTM engineer, content, lifecycle, partner marketing, design, sales enablement, and product marketing teams. Future Challenges Scaling paid search globally while improving efficiency. Building a repeatable experimentation framework across paid channels. Testing new paid social platforms and creative approaches. Increasing conversion performance and pipeline contribution from paid media. Qualifications 6–8 years in performance or growth marketing with hands‑on management of paid channels. Proven track record with Google Ads, LinkedIn, or similar platforms. Strong analytical mindset and data‑driven decision‑making. Experience designing and running A/B or multivariate experiments. Familiarity with tools such as GA4, HubSpot, and HockeyStack. Excellent collaboration skills in cross‑functional environments. Curious, results‑oriented, and eager to explore new growth levers. Additional Information At Workleap, we build together, trust each other, and support each other in success or failure. We strive to create a healthy and inclusive work environment. Candidate Experience Flow Phone Screen → Virtual Interview (Microsoft Teams) → Work Sample → Job Offer We are looking forward to getting to know you By applying to this job, you are confirming that you have read and agree to the terms of our privacy policy. #J-18808-Ljbffr