Senior Growth Acquisition Manager

Overview Join us to build a more rewarding financial future for all Canadians. At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. Neo is a growing fintech company with a team of 500+ people, 1M+ customers, 10K+ retail partners, and recognition such as Deloitte Technology Fast 50 and Globe & Mail Fastest Growing Company awards. The Role Senior Growth Acquisition Manager , you will influence the strategy, execution, and optimization of paid media campaigns across multiple channels. You’ll play a critical role in acquiring high-quality users/customers, scaling spend efficiently, and improving ROI through continuous testing, analysis, and optimization. This is a cross-functional role with high visibility. The position can be located in Calgary or Toronto; if located in Toronto, quarterly travel to the Calgary office would be required. What you'll be doing Influence the end-to-end strategy and execution of paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, and emerging channels. Develop and manage full-funnel campaigns (awareness, consideration, conversion) with clear KPIs and performance targets. Drive conversion rate optimization across the customer funnel through detailed analysis, segmentation, and iterative experimentation strategies. Build and execute A/B testing and segmentation frameworks to uncover opportunities for improving funnel performance. Analyze data to identify bottlenecks and tailor customer experiences for different segments to maximize conversion rates. Collaborate with cross-functional teams to address barriers in the customer journey and align strategies around key customer segments. Report on KPIs such as leads, conversion rates, and segmented performance, and provide leadership with actionable recommendations to drive growth. Who we are looking for Proven expertise in running and optimizing paid media across Google Ads, Meta, TikTok, and other key platforms. Strong analytical mindset with the ability to iterate and segment customer journeys, translating data into actionable strategies for improvement. Demonstrated expertise in optimizing user experiences across the funnel, leveraging data-driven insights to improve conversion rates while balancing long-term growth and short-term results. Autonomous and detail-oriented with a track record of owning complex funnels end-to-end and driving measurable results. Innovative thinker who thrives in fast-paced, ambiguous environments, consistently delivering impactful outcomes through experimentation and iteration. Working at Neo The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission to build a more rewarding financial future for all Canadians. We trust, respect, and support each other with honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path. All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success. Apply with us We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Candidates will be required to undergo a security screening, including a criminal records check and a credit check. By continuing with your application, you agree to the Candidate Privacy Notice which guides how we process your personal information for the purpose of your application. #J-18808-Ljbffr