Senior Manager, Brand

Senior Manager, Brand & Integrated Campaigns Position Title: Senior Manager, Brand & Integrated Campaigns Employment Type: Permanent, Full-time (New Role / Vacant) Reports to: Director, Brand, Partnerships & Campaigns Direct Reports: None Salary Range: $70,500 to $85,500 annually with benefits and 3 weeks paid vacation Work Location: Toronto Work Environment: UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday and Wednesday). Position Description UNICEF Canada is seeking a strategic and passionate Senior Manager, Brand & Integrated Campaigns to lead the development and execution of purpose-driven flagship brand moments, integrated campaigns, and partnership initiatives. This role is responsible for driving brand awareness, supporter engagement, and revenue growth through multi-channel marketing efforts. Reporting to the Director, Brand, Partnerships & Campaigns, this senior individual contributor role is responsible for translating brand strategy into high-impact, multi-channel marketing campaigns. You will lead work independently—without direct reports—while influencing and aligning cross-functional teams and external partners. As a key relationship manager, you will oversee high-profile projects, manage cross-functional alignment, and ensure all teams are working toward shared goals. You will support strategy development, drive brand integration, and campaign execution, while also providing leadership to internal teams and agency partners. This role requires strong project management, data-driven decision-making, and a collaborative mindset to elevate UNICEF’s brand presence in the Canadian market. You thrive in a fast-paced environment, are curious and ambitious, and bring an entrepreneurial spirit to your work. You’re a creative problem solver who’s eager to try new approaches and continuously improve outcomes. Key Accountabilities Strategic Campaign & Brand Leadership (35%) Design comprehensive marketing strategies that align with UNICEF Canada’s organizational goals, using audience insights, market research, and performance data to inform direction and drive impact. Lead the end-to-end planning, execution, and optimization of integrated, multi-channel campaigns—including flagship brand moments and B2C partnership activations—ensuring timely delivery, cross-team alignment, and measurable outcomes. Oversee the briefing and production of creative assets with agency partners and internal teams, ensuring all content reflects UNICEF’s brand identity, storytelling goals, and quality standards. Safeguard UNICEF Canada’s brand voice, tone, and visual identity across all activations, ensuring consistency with accessibility standards and a strong commitment to diversity, equity, and inclusion (DEI). Cross-Functional Collaboration & Team Leadership (35%) Partner with internal teams—including Programs, Development, Individual Giving, and Communications—to ensure campaign messaging is aligned, strategic objectives are shared, and efforts are integrated across departments. Provide informal leadership and mentorship to peers and cross-functional marketing professionals, fostering a collaborative, inclusive, and high-performing team culture that supports innovation and shared success. Work closely with channel leads such as the Senior Social Media Manager, Creative Team, and Digital Team to ensure brand storytelling is cohesive, engaging, and effectively executed across platforms. Performance, Insights & Stakeholder Engagement (30%) Develop and manage campaign budgets with a focus on cost-efficiency and return on investment (ROI), ensuring resources are allocated strategically to maximize impact. Track and analyze campaign performance metrics, using data-driven insights to refine strategies, improve engagement, and inform future planning. Stay informed on industry trends, audience behavior, and emerging marketing practices to continuously evolve UNICEF Canada’s approach and maintain relevance in a competitive landscape. Build and nurture relationships with media partners, external agencies, and corporate B2C partners to expand reach, enhance campaign execution, and support strategic brand initiatives. Additional Qualifications 8+ years of experience in marketing or advertising Proven success managing marketing campaigns, sponsorships, and partnership marketing strategies. Strong strategic thinking and ability to position brand initiatives effectively. Demonstrated leadership experience in cross-functional environments, including the ability to influence, guide, and collaborate with peers, channel leads, and stakeholders to drive shared outcomes. Excellent project management skills with the ability to manage multiple priorities and deliver on time and within budget. Experience using project management tools such as Jira, Asana, or equivalent. Strong verbal and written communication skills. Analytical mindset with experience using data to inform marketing decisions. Experience working with creative agencies, designers, and content producers. Commitment to brand integrity, inclusiveness, and accessibility in all communications. Familiarity with fundraising and donor engagement strategies is an asset. Bilingualism (English/French) is considered an asset. Curious, ambitious, and entrepreneurial with a passion for social impact and a collaborative, adaptable approach. Creative problem solver who thrives in a fast-paced, dynamic environment. An Employer of Choice: What We Offer A Robust Compensation Package Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account Life, AD&D, & Long-Term disability insurance coverage Employer match contributions (5%) to a Group Pension Plan Access to parental leave top‑up A Commitment to Wellness Fixed hybrid work environment to balance connection and collaboration with the work‑life integration needs of our team Minimum 3 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30) 9 to 11 employee wellness days – an additional series of pre‑set days off, given annually to further extend long weekends Discounted rate for a GoodLife gym membership Access to an Employee and Family Assistance Program A Culture of Learning & Growth Access to a comprehensive global learning platform with over 1600 courses, webinars & resources Internal leadership development, training, & mentorship programs that integrate Anti‑Racism and diversity, equity and inclusion principles Opportunities to access both local & global stretch assignments An Inclusive & Purpose‑Driven Workplace Centrally located head office in mid‑town Toronto with satellite offices in Calgary & Montreal Easily accessed by public transit and a short walk from several parking locations Inclusive & accessible co‑working and meeting spaces designed to foster purpose at every turn and accommodate the diverse needs of employees A Chance to Do Meaningful & Life‑Changing Work Under the leadership of a dynamic, accomplished, and experienced executive leadership team, you’ll be part of a diverse & talented Canadian team committed to creating meaningful impact while fostering an inclusive and supportive work environment. You’ll join a global UNICEF family with a shared commitment to impact the lives of children. Our Commitment to Inclusive Workplaces & Recruitment UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion, and accessibility. Requests for accommodation can be made at any stage of the recruitment process. At UNICEF Canada, we believe strongly in personal connections, and our hiring process is entirely human-driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience. How to Apply Please submit your resume and cover letter as one document to by 11:59 PM EST on Wednesday, November 19, 2025. Please include your salary expectations in your cover email and reference the Senior Manager, Brand & Integrated Campaigns in the subject heading. UNICEF Canada thanks all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen). #J-18808-Ljbffr