AVP, Digital Product, Performance

AVP, Digital Product, Performance & Experience - 18 months contract Join to apply for the AVP, Digital Product, Performance & Experience - 18 months contract role at Mackenzie Investments Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset‑management partner for Canadian financial advisors and their clients. IGM Financial Inc. is a leading wealth and asset management company managing approximately $271 billion in assets and offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. Overview The AVP, Digital Product, Performance & Experience is responsible for the ownership, implementation, and optimization of both IG and Mackenzie Investments’ digital platforms and digital marketing capabilities in support of business, client, and marketing objectives. As a core member of the Digital and Marketing team, this role drives data‑driven decision‑making, provides strategic guidance, and oversees solutions to solve marketing business challenges. Responsibilities Lead Digital Strategy: Define and evolve the vision and roadmap for digital platforms, focusing on innovation and business impact. Cross‑Functional Collaboration: Partner with internal teams and external vendors to enhance digital experiences and integrate new capabilities. Team Leadership: Manage and mentor digital professionals, supporting both strategic initiatives and daily operations. Modern Marketing Enablement: Promote advanced digital marketing practices like personalization, media optimization, and data‑driven decision‑making. Platform Ownership: Oversee development and enhancement of core digital platforms, ensuring alignment with business goals and superior user experiences. Performance Marketing Oversight: Lead paid media campaigns in collaboration with brand teams and agencies. Omni‑Channel Engagement: Advance email marketing and digital engagement platforms, enabling personalization, A/B testing, and audience management. Analytics & Insights: Deliver actionable digital insights to stakeholders, fostering a culture of continuous improvement and data‑driven strategy. Requirements Degree in Business, Marketing, Analytics, Computer Science or a related field (Advanced degree preferred). 7+ years of experience leading digital marketing teams with a focus on channel and campaign operations, media and advertising and marketing technology implementation and user experience and design. Range of experience across consulting, media/ad agency and in‑house client marketing teams is valued. Experience working in a digital COE/matrix organization with digital transformation experience. Hands‑on experience with Adobe Analytics, Google Analytics, Adobe and Salesforce Marketing Technology ecosystems and other digital platforms preferred. Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with a strategic mindset to provide actionable recommendations. Exceptional leadership and managerial skills, with the ability to mentor and inspire a team of digital marketers, promote a collaborative culture, and drive results. Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to executive stakeholders. Benefits Competitive compensation & recognition: competitive base salary, performance‑weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component. Employee benefits: competitive health and dental coverage, employer‑sponsored coverage for you and your family. Retirement savings programs: voluntary Group RRSP enrolment with employer matching component. Insurance: employer‑sponsored short‑term and long‑term disability. Work‑life balance: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements. Inclusive culture and diversity: living our core values—Be a Team, Be Accountable, Be Better—engaging with community through Business Resource Groups (BRG). How to Apply Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted. IGM is a diverse workplace committed to doing business inclusively. We encourage applications from all qualified candidates representing the diversity present across Canada—including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. Mackenzie Investments is an accessible employer committed to providing a barrier‑free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs. #J-18808-Ljbffr