Marketing Specialist

About the Role Ready to advance a career in one of tech’s most dynamic sectors, the Marketing Specialist at ISA Cybersecurity plays a key role in shaping how organizations across Canada protect their digital assets and implement safe, secure, and scalable AI. Working closely with the Sr. Director of Marketing & Communications, this role designs and executes integrated marketing campaigns that drive meaningful pipeline growth, leads partner enablement initiatives that equip the sales team to win, and builds impactful co-marketing programs with leading technology partners such as Proofpoint, Trellix, and CrowdStrike. This role will collaborate cross-functionally with marketing, sales, and service delivery teams to bring innovative, revenue-driven campaigns to life at the intersection of technology, partnerships, and growth. Thisisn'ta check-the-box marketing position.You'llhave real ownership, direct access to leadership, and the opportunity to make an immediate impact in a $50M companythat'sexpanding its AI and cybersecurity services. Ifyou'reambitious, curious, and ready to grow yourexpertisein cyber marketing, this is your launchpad. About Us ISA Cybersecurity is a proudly Canadian cyber and AI services and solutions provider. Trusted by over 500 clients from SMB to global enterprise, we empower organizations to safeguard their most critical assets and adopt AI securely. Through our highly customizable Cyber 360 and AI 360 offerings, we deliver a comprehensive range of governance, assurance, engineering protection, detection, and response services for the public and private sectors. Backed by over three decades of operational experience and a vast network of highly specialized and certified experts, we leverage cutting-edge technologies and AI to ensure that clients achieve their privacy, security, and business goals. We operate in a remote-first environment. Office presence is typically less than 20% of the time, varying by role and work requirements. Our office space, located at Bloor and Islington, is a collaborative space designed for in-person meetings and drop-ins. We enjoy hosting in-person quarterly townhalls and social events throughout the year to encourage teambuilding and collaboration. Responsibilities Manage the execution of integrated co-marketing campaigns and strategic events with technology partners Support the development and deployment of marketing activities including but not limited to digital campaigns, tradeshows & events, content creation (e.g., social media posts, blogs and articles, videos, etc.), thought leadership pieces, customer appreciation activities, customer satisfaction surveys, and more Enrich and expand stakeholder relationships by crafting promotional activities that create a unified and powerful market presence Manage partner marketing budget, performance metrics, and tracking system for regular analysis and reporting Collaborate and provide tools for the Sales team to advance and nurture existing customers and opportunities Develop and adapt materials for the reseller partner community to aid with onboarding of new partners, training, selling, and co-marketing initiatives Oversee the quality and flow of marketing qualified leads from partner marketing campaigns Drive the sales enablement calendar to educate sales team on services and technology partners’ products and solutions Qualifications 3–5 years of B2B marketing experience, with a strong curiosity and interest in cybersecurity and AI Knowledge and experience in the following tools preferred: CRM (Dynamics 365), marketing automation (HubSpot), CMS (WordPress), Google Analytics, Google Tag Manager Ability to translate complex technical concepts into clear, compelling stories that resonate with business leaders Demonstratable work in co-marketing or joint go-to-market activities with partners, vendors, and/or 3rd parties Knowledge of how to run successful digital and in-person integrated marketing campaigns Able to work collaboratively and independently A resourceful attitude and the ability to find solutions to problems with minimal guidance Excellent written and verbal communication skills Strong attention to detail and organized Experience with lead generation and marketing metric tracking Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet Dynamic, creative, and willing to take on challenges in an agile business Can work effectively with a variety of personalities internally and externally Preferred: Working knowledge of cybersecurity and an understanding of basic security concepts Why Join Us? At ISA Cybersecurity we lead with our "Why". Our Why is to make people feel safe. This not only applies to the result of services that we provide to our clients, but how people feel when interacting with us. Whether you're an employee of ISA or a client we want you to feel safe and supported. Each one of our team members is expected to uphold this leadership quality and embrace it through consistent demonstration of our core values of Explore, Persevere, Adapt and Uplift. We are proud to offer a variety of employee friendly programs that enable our team to perform at their best. Highlights of our programs and policies Flexible sick and personal days for all employees Generous health plan with enhanced mental health resources and programs Professional development opportunities and education reimbursement up to $2,000 annually for all employees Maternity and parental leave top-up Employee referral bonus of $2,000 Competitive salaries complemented with RRSP matching and bonus programs Distance remote working policy LinkedIn Learning access for all team members Service Recognition Programs Service anniversary recognition and generous five-year milestone service awards President’s Club recognizing special achievement awards: Team Member of the Year for Sales, CIOC and Cyber Services, the Rich Uhrich Founder’s Award that is nominated on by all employees and four President’s Awards (Risk Taker, Lost Without You, Money Maker and On the Rise) Spot rewards providing opportunities for instant peer recognition Information-sharing and team-building initiatives Annual kick-off meeting to communicate our strategic priorities Quarterly town hall meetings Regular team get togethers and client events Scheduled employee feedback surveys and goal setting focus groups Corporate Intranet, departmental home pages, bi-monthly internal company newsletter Thank you for your interest in joining ISA Cybersecurity. Our team looks forward to reviewing your application. We will be reaching out to you directly if your experience matches our needs. Vacancy Status: This posting is for an existing vacancy.Salary Range: $63,000 – $86,000AI Disclosure: ISA Cybersecurity does not currently use artificial intelligence tools as part of our recruitment process. ISA Cybersecurity is committed to providing accommodations for applicants with disabilities. If you require specific accommodation because of a disability or medical need, please inform ISAs Human Resources team ( ) so arrangements can be made for appropriate accommodation to be in place during the recruitment process. #J-18808-Ljbffr