Social Media

Social Media & Communications Specialist Join to apply for the Social Media & Communications Specialist role at Questrade Financial Group Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. We are a forward-thinking team that embraces innovation and seeks to integrate AI into daily work to improve efficiency and customer experiences. This role focuses on executing QFG’s external online presence aligned with our Employer Brand Strategy, as well as internal communications to foster organizational culture and employee engagement. What’s in it for you as an employee of QFG? Health & wellbeing resources and programs Paid vacation, personal, and sick days for work-life balance Competitive compensation and benefits packages Work-life balance in a hybrid environment with at least 3 days in office Career growth and development opportunities Opportunities to contribute to community causes Work with diverse team members in an inclusive and collaborative environment Responsibilities Develop and implement a social media strategy aligned with QFG’s employer brand strategy Create content for social media channels to promote QFG’s Employer Brand Collaborate with internal stakeholders to brainstorm content ideas in line with Brand & Talent Attraction strategy Measure social media performance in relation to Talent Acquisition Support and evaluate results of social media campaigns with hiring teams Adhere to QFG’s brand style guide to produce high-quality content Promote QFG’s employer value proposition through social channels Create and manage a content calendar and provide talent branding strategies Work with the marketing team to leverage best practices and cross-promote Questrade initiatives Continuously research social media trends and best practices; make recommendations to improve our employer brand position Run and actively manage the Culture Champs ambassador program Manage external employer branding profiles to keep them updated, accurate, and engaging Monitor and respond to external comments related to the employer brand Collaborate with marketing to implement changes to the careers page as needed Support internal communications using robust content and various methods (emails, video, Google Site, print, etc.) to increase engagement and support our culture Ensure all internal communications reflect our “we care” mission and are timely, accurate, and compelling Support internal communications using diverse mediums (emails, photography, videos, podcasts, graphic design, print, and website curation using Google Sites) Support Corporate Social Responsibility initiatives that are important for our Employer Brand and employee engagement Assist with the execution of Employer Branding events Qualifications 2-3+ years of experience in communications strategy development Excellent verbal and written communication skills Ability to work under pressure and meet deadlines Content writing experience for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed, etc.) Knowledge of SEO and web design development Proven social media and networking experience (internal and external) Hands-on experience as a specialist in digital social media Familiar with social analytics tools Strategic and creative mindset with meticulous attention to detail Additional Information Please note: This role will be required to be in office 3 days a week Questrade Financial Group of Companies uses an Applicant Tracking System that utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs. Referrals increase your chances of interviewing at Questrade Financial Group by 2x Get notified about new Social Media Marketing Specialist jobs in North York, Ontario, Canada . #J-18808-Ljbffr