Director, Digital DTC Product Management, Prospr

2 weeks ago


Southwestern Ontario, Canada Sun Life Full time

Director, Digital DTC Product Management, Prospr Sun Life invites applications for the Director, Digital DTC Product Management role in the Prospr division. This leadership position focuses on shaping the product strategy for our hybrid advice platform, spanning insurance and wealth, and driving digital innovation across the DTC market. Job Description As Director, you will lead the full product lifecycle—from ideation to launch and scaling—while aligning technology, user experience, and business objectives. Your strategic vision will guide the platform’s evolution, enhance customer journeys, and achieve impactful DTC results. Key Responsibilities Product Strategy and Vision: Craft and communicate a compelling vision, develop strategic roadmaps, and collaborate with senior leaders. End‑to‑End Experience Management: Oversee product lifecycle, analyse and optimise the customer journey, and drive profitability. Product Development: Write granular requirements, maintain technical specifications, and enforce quality assurance Marketing & Acquisition: Partner with marketing to optimise CPL, CAC, and ROI. Technology & Data Leadership: Evaluate emerging tech, manage technical layers, and lead data stewardship. Agile & Delivery Excellence: Remove impediments, establish risk frameworks, and champion experimentation. Performance & Finance: Track measurable outcomes, facilitate data‑driven prioritisation, and build financial models. Cross‑Functional Collaboration: Align strategy across business, marketing, and operations while promoting inclusive leadership. Required Competencies Product Development Expertise: Deep technical acumen, cloud, AI/ML, event‑driven architecture. Client Obsessed: Embed client needs into roadmaps, evangelise product, and manage complex launches. Tech Fluency & Data Stewardship: Understand product architecture and data dependencies. Accelerated Delivery: Proven Agile champion, risk mitigation, and hypothesis‑driven approach. Measurable Impact: Setup outcome‑based metrics and data‑driven prioritisation. Future Vision: Create cohesive product vision, strategic roadmap, and inclusive cross‑functional collaboration. Eligibility & Qualifications Bachelor’s degree in Computer Science, Business, or related field; MBA preferred. 10+ years in product management, 5+ in a leadership role. Proven track record in digital product development, preferably in insurance or fintech. Deep understanding of the DTC market and digital P&L management. Experience in start‑up environments and agency‑style product scaling. Strong Agile, product lifecycle, and stakeholder communication skills. Ability to lead and mentor high‑performing teams. Benefits Competitive salary and bonus structure. Flexible hybrid work model. Pension, stock, and savings programs. Professional development and a culture of continuous improvement. A diverse, inclusive workplace recognised by Great Place to Work® and other awards. Salary Range 125,000 - 195,000 CAD (base pay; may vary by location and role). Diversity & Inclusion Sun Life welcomes qualified candidates from all backgrounds. Persons with disabilities may request accommodations in the application process. Important Dates Posting end date: 26/11/2025. Application Information To apply, please click the “Apply” button on the Sun Life career site. Referrals increase your interview chances by 2x. #J-18808-Ljbffr



  • Southwestern Ontario, Canada Sun Life Full time

    Director, Digital DTC Product Management, Prospr Sun Life invites applications for the Director, Digital DTC Product Management role in the Prospr division. This leadership position focuses on shaping the product strategy for our hybrid advice platform, spanning insurance and wealth, and driving digital innovation across the DTC market. Job Description As...


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