SFMC Technical Lead

Company description We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights Strategic visioning and planning Positioning, branding and messaging strategy Acquisition, retention and loyalty strategy Copy testing, benchmarking and brand tracking Customer journeys and experience mapping Creativity & Content Insight-based creative briefs Full, multi-channel campaign development Integrated content development CRM and targeted communications Social media and community activation and management Data Intelligence Customer, competitive and market insights Primary, secondary, quantitative, qualitative and ethnographic research Database segmentation and cluster analysis Digital technology and marketing strategy Online customer experience / mapping and information architecture Overview We are looking for an experienced Salesforce Marketing Cloud (SFMC) Technical Lead to drive data-driven, personalized marketing experiences for our clients. In this role, you will support the strategic execution and technical stewardship of marketing automation programs within SFMC. Working on multi-channel campaigns you will collaborate closely with campaign management teams, account teams, data teams, and creative teams to bring client campaigns to life through best-in-class automation and personalization. Responsibilities SFMC Strategy & Client Delivery Lead end-to-end SFMC technical strategy and activation for our clients. Design customer journeys using Journey Builder to support marketing campaigns, lead nurture programs, product launches, loyalty initiatives, and retargeting. Translate client marketing goals into scalable automation flows. Multi-Channel Campaign Execution Build and deploy cross-channel campaigns using SFMC. Drive advanced personalization using AMPScript, dynamic content, and data-driven decisioning. Coordinate with cross-functional teams to ensure campaigns and automations align with client requirements. Technical Ownership & Platform Governance Maintain and optimize platform architecture, automations, triggered sends, and API integrations. Ensure compliance with global data/privacy regulations and advertising industry standards (GDPR, CCPA, CAN-SPAM). Continual review and iteration of QA processes, deliverability best practices, and platform governance for all client work. Client & Stakeholder Collaboration Work with account managers and creative teams to gather requirements and translate them into technical specifications. Advise clients on SFMC capabilities, best practices, and new feature adoption. Provide mentorship to junior SFMC specialists and serve as a technical escalation point. Qualifications 5+ years in Marketing Automation and hands‑on experience in Salesforce Marketing Cloud. Strong expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder. Advanced SQL skills and experience managing large advertising datasets. Demonstrated success running multi-channel campaigns for consumer brands or agency clients. Experience with AMPscript, SSJS, dynamic content, and email development. Ability to translate complex data and technical concepts into actionable marketing insights. Strong project management and time‑management skills. Excellent communication and client-facing presentation skills. Creative problem solver with a passion for data-driven marketing. Preferred Experience within advertising agencies, digital media, or martech environments. SFMC Certifications (Email Specialist, Administrator, Consultant). Knowledge of DMPs, CDPs, or cloud data warehouses (Snowflake, BigQuery). Additional information Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources. #J-18808-Ljbffr