Marketing Manager, Proprietary Mass Cards

Marketing Manager, Proprietary Mass Cards Join to apply for the Marketing Manager, Proprietary Mass Cards role at RBC. What is the opportunity? The Cards Marketing team is seeking a passionate and experienced Marketing Manager to support the accelerating growth within the cards business for a 20-month maternity leave contract. In this role you will work closely with a cross‑functional team of marketers and business partners to support and implement marketing initiatives to drive acquisition, growth and retention. What will you do? Execute impactful mass campaigns to support stated business and marketing objectives Build trusted and collaborative relationships with functional partners to build an environment of transparency and drive efficiency Share creative insights and expertise with colleagues and peers to ensure brand consistency and accuracy in marketing and communications Support day‑to‑day management of marketing planning and execution, including internal and external partner relationship management Execute consistent analysis and reporting to help deliver data‑led marketing recommendations and drive future marketing strategies Support ongoing budget management including estimate & invoice tracking as well as detailed budget reporting What do you need to succeed? University Degree; Marketing or Communications 5+ years of marketing experience, including experience with Mass campaign development and execution Metrics-driven and results-tracking mindset while executing across digital channels Experience in development and delivery of business cases and creative briefs and managing creative process and timelines. Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and more Strong project and time management skills with the ability to prioritize multiple projects in a fast‑paced, deadline-driven environment. Strong ability to work in a collaborative, supportive way in cross‑functional teams and across the organization Nice-to-have Previous marketing experience in the credit card space Self‑starter who proactively brings ideas and optimization recommendations to the team What’s in it for you? Leaders who support your development through coaching and managing opportunities Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: HUMAN RESOURCES & BMCC Job Type: Regular Pay Type: Salaried Posted Date: Application Deadline: Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well‑being of our clients and communities at jobs.rbc.com Referrals increase your chances of interviewing at RBC by 2x. Get notified about new Marketing Manager jobs in Toronto, Ontario, Canada. #J-18808-Ljbffr