Director, Strategic Marketing

Director, Strategic Marketing Summary Role requires a unique blend of skills to analyze markets, competitors and customer behavior to provide actionable insights that inform strategic decision-making and go to market/sales strategies. You will be a critical link between market insight and sales execution, enabling sales teams to excel in every customer interaction, from initial contact to close, by aligning tools, processes, and reporting across business segments and functions. Key Responsibilities – Market Intelligence Customer insights: Gather and analyze data on customer behavior, sentiment and needs to understand market dynamics and inform customer targeting strategies Market and trend analysis: Analyze industry trends and emerging opportunities in target markets Competitive analysis: Understand competitor strategies and market positioning to identify threats and opportunities Data synthesis and insight generation: Synthesize data from various sources into actionable business insights to support sales opportunity identification Strategic recommendations: Provide strategic advice and develop recommendations for competitive positioning and sales growth strategies. Lead workshops to identify key account growth opportunities Reporting and presentation: Create market intelligence reports, executive summaries, and presentations to communicate findings and recommendations to leadership and relevant teams Stakeholder collaboration: Build strong working relationships with internal stakeholders, such as sales and account teams, to ensure market insights are leveraged effectively Key Responsibilities – Sales Enablement Align with business goals: Understand overarching business objectives and how sales enablement can help achieve them. Drive enablement activities, ensure funnel sufficiency and sales growth goals Manage account plans: Oversee account plan process, outlining key customer engagement to foster long‑term, value‑driven relationships Develop enablement strategies and KPIs: Create sales enablement plans, track impact of enablement initiatives KPI reporting: Manage and execute processes to complete KPI reporting and management reviews Gather/summarize feedback: Collect input from sales teams and other stakeholders to understand and address their needs and challenges Technology and tools: Oversee the implementation of sales tech stack and other relevant technologies Performance measurement and analysis: Monitor relevant KPIs to measure the effectiveness of enablement efforts Training and development: Deliver onboarding programs for new sales hires Sales process optimization: Identify areas for sales process improvement and efficiency gains Knowledge, Skills, and Competencies Analytical & critical thinking Strategic thinking Research skills Communication skills Project management Data & technology tools Dynamics CRM, Sales Navigator, Challenger, Google Workspace AI tools/agents Understanding of channel sales/marketing Sales training design/execution Physical Demands Duties of this position are performed in a normal office environment Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required Overnight travel may be required Typical Experience 5–10+ years’ experience in market intelligence, sales enablement, market research or related roles in high‑growth environments Demonstrated success improving sales onboarding and ramp Able to work independently and deliver quickly Strong writing skills Comfort aligning cross‑functional teams and managing projects with multiple stakeholders Strategic thinker with a doer mentality—able to work fast, smart, and collaboratively Typical Education Bachelor’s degree in related field (Marketing or Business preferred), or consideration of an equivalent combination of education and experience. MBA preferred Educational requirements may vary by geography Salary Range Salary range: $119 – $165K annually Company Overview Celestica (NYSE, TSX: CLS) enables the world’s best brands. Through our recognized customer‑centric approach, we partner with leading companies in Aerospace and Defense, Communications, Enterprise, HealthTech, Industrial, Capital Equipment and Energy to deliver solutions for their most complex challenges. As a leader in design, manufacturing, hardware platform and supply chain solutions, Celestica brings global expertise and insight at every stage of product development – from drawing board to full‑scale production and after‑market services for products from advanced medical devices, to highly engineered aviation systems, to next‑generation hardware platform solutions for the Cloud. Equal Opportunity and Inclusion Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. At Celestica we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. Special arrangements can be made for candidates who need it throughout the hiring process. Please indicate your needs and we will work with you to meet them. Celestica does not accept unsolicited resumes from recruitment agencies or fee‑based recruitment services. #J-18808-Ljbffr