Senior Analyst, Market Research

Senior Analyst, Market Research & Insights Grade: P6 Referral Level: Level 1 Division: IGM-Mrkting IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $271 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. Job Description Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment: three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues. At Mackenzie Investments you can build your career with confidence. We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals. In this role, you will uncover the “why” behind the data, translate market, client, and advisor insights into actionable strategies, and drive business growth. As a highly‑driven Senior Analyst, you will apply rigorous research methodologies to diverse projects, taking ownership of the entire research lifecycle from design to reporting. You must be a proactive problem‑solver with exceptional attention to detail, a collaborative spirit, and an “AI‑first” mindset. Key Responsibilities Strategic research design: contribute to the design of research studies, including questionnaire development and sampling specifications. Seamless research execution: lead end‑to‑end execution using Qualtrics, including survey programming, validation, deployment, and data‑collection monitoring. In‑depth data analysis: conduct comprehensive quantitative (statistical) and qualitative (text) analysis using Power BI and Advanced Excel. Compelling insights & reporting: develop clear, concise, visually engaging reports and infographic‑style summaries that transform complex data into actionable recommendations. Pioneering with AI: explore and leverage Generative and/or Agentic AI to enhance research quality while applying professional judgment to validate and refine AI‑generated outputs. Insightful dashboard creation: design and manage intuitive dashboards in Qualtrics to provide stakeholders with real‑time access to key performance indicators. Platform expertise & support: serve as the Qualtrics platform administrator and primary subject‑matter expert, providing technical support, troubleshooting, and guidance to internal partners. Qualifications A bachelor’s degree in Business Administration, Marketing, Statistics, or a related field. A minimum of four years of hands‑on market research experience. Demonstrated ability to critically evaluate AI‑generated insights and apply sound professional judgment. Exceptional communication skills, with a proven ability to distill complex data into clear, compelling reports and presentations for various audiences. Experience with Voice of the Customer (VOC) research is strongly preferred. Exceptional quantitative and qualitative analysis skills, with storytelling ability. The ability to thrive in a fast‑paced, collaborative environment while managing multiple priorities. Proficiency in Microsoft Excel (advanced) and PowerPoint. Benefits Competitive base salary, performance‑weighted bonus, education/career support, employee share purchase matching component. Health and dental coverage with employer‑sponsored coverage for you and your family. Group RRSP enrolment matching component for retirement savings. Employer‑sponsored short‑term disability insurance. Paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements. Inclusive culture and diversity: living our core values, engaging with community through Business Resource Groups, and promoting a diverse workplace. IGM is a diverse workplace committed to doing business inclusively. We encourage applications from all qualified candidates representing the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender‑diverse and neuro‑diverse individuals, and all who may contribute to the further diversification of ideas. Mackenzie Investments is an accessible employer committed to providing barrier‑free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team. How to Apply Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to Apply by November 27, 2025 . Seniority level : Mid‑Senior level Employment type : Full‑time Job function : Marketing and Sales Industries : Investment Management #J-18808-Ljbffr