Senior Manager, Marketing Automation and Strategy

Senior Manager, Marketing Automation and Strategy Join Okta as a Senior Manager, Marketing Automation and Strategy. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. The Opportunity: We're seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management. You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta's global growth by putting Identity at the heart of digital interactions. What You'll Do: Campaign Journey Architecture & Technical Implementation: Own the translation of marketing requirements into functional, segment-specific automation programs within our MarTech platforms. Design, build, and optimize complex, multi-channel customer journeys that deliver personalized experiences at scale, ensuring seamless and highly effective engagement from initial awareness through to advocacy. Manage the hands-on technical configuration of campaigns, including building sophisticated logic, segmenting audiences, setting up testing frameworks, ensuring correct tracking, and integrating data flows between systems. Ensure data integrity and hygiene across all automation programs, managing list imports, opt-outs, and data synchronization rules to maintain a healthy and compliant database. Funnel Optimization and Performance: Optimize the end-to-end marketing automation funnel, from lead generation and nurture to conversion and retention. Lead a rigorous A/B and multivariate testing strategy across all automated campaigns and journeys to identify top-performing elements, optimize conversion paths, and improve overall program efficacy. Establish clear key performance indicators (KPIs) and develop robust reporting to measure campaign effectiveness, presenting insights and data-backed recommendations for continuous optimization. AI Integration and Platform Expertise: Own, develop, and evangelize the strategy for integrating AI and machine learning capabilities into journey orchestration, leveraging it for predictive analytics in segmentation, dynamic content personalization, and identifying optimal engagement times. Oversee the utilization and health of our marketing automation platform(s) and related integrations. Partner closely with xDR, Marketing Operations, and other Marketing teams to ensure seamless lead flow, consistent messaging, and integrated campaign execution across the customer journey. Strategic Leadership & Team Growth: Be the strategic innovator for buyer engagement by proactively analyzing performance data, intent signals, and industry trends to identify and champion new journey opportunities. Lead, guide, and develop our marketing automation specialists, fostering a culture of data-driven decision making, operational excellence, and continuous improvement through curiosity. What You'll Bring: Campaign Implementation Mastery: 5+ years of progressive, hands-on experience in a dedicated marketing role, with at least 2-3 years in a leadership or managerial capacity. Journey Orchestration & Delivery: Proven ability to design, build, and optimize complex, multi-channel customer journeys that drive specific business outcomes and enhance the customer experience. Platform Proficiency & Technical Acumen: Deep, hands-on expertise with a leading marketing automation platform. Analytical & Strategic Skills: Strong analytical skills with a track record of analyzing marketing funnel performance, identifying areas for improvement, and implementing data-driven strategies to significantly drive conversion and efficiency. Translational Communication: Exceptional ability to communicate technical requirements and platform capabilities clearly to non-technical stakeholders. Tool Ecosystem Experience: Practical experience integrating and optimizing workflows between marketing automation platforms and complementary tools. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. #J-18808-Ljbffr