Brand Designer

4 weeks ago


Toronto, Canada The PUR Company Full time

Overview The PUR Company is a category disrupting brand with a market leading position. Our rapid growth has been driven by our products differentiated, better-for-you attributes and deeply loyal consumer base. We’re a team of entrepreneurial thinkers, with a relentless drive to get things done, passionate about what we do and accelerating growth through expanding points of distribution and launching new products. We do it all while having fun and acting with PURpose If this excites and invigorates you, we’d love to hear from you The PUR Company is looking for a Brand Designer to join the team. What you will do This role is at the heart of our brand's packaging design, driving projects from concept to final execution to ensure all designs are impactful, aligned with our brand, and meet regulatory standards. The Brand Designer will also support the development of cohesive brand assets across digital and print, working closely with marketing, sales, and procurement teams to bring visually compelling designs to life that elevate the PUR brand. Responsibilities Lead the design and execution of new packaging concepts and updates to existing packaging. Ensure consistency in brand presentation across all products. Design a range of sales and marketing collateral, working with the marketing, sales and Ecom teams to create impactful materials across digital, mobile, print, and video platforms. Design creative and engaging digital ads for online platforms, ensuring alignment with campaign objectives and target audience. Collaborate with the procurement team to meet regulatory requirements and prepare designs for final production, working with printers to address any print production challenges. Conduct regular research and analysis of the competitive landscape to keep our design approach current and distinctive. Stay up-to-date and ahead of industry trends and design best practices to ensure PUR brand remains innovative and relevant. Provide creative and innovative approaches as well as outstanding attention to detail and quality under challenging deadlines. Craft compelling narratives through visuals to communicate brand messages effectively. Maintain expert level knowledge of global brand standards, championing the value of the brand, ensuring design solutions support global initiatives. Exercise strong judgment and project management skills to balance priorities and communicate to teams. Demonstrate ability to manage complex projects and synthesize direction from many individuals. Able to meet and exceed project deadlines and commitments, always keeping internal stakeholders informed of projects and progress. Other duties as assigned. Qualifications 4+ years of brand or graphic design experience in a fast-paced studio or agency setting; CPG experience preferred. Proficient in Adobe Creative Cloud: InDesign, Photoshop, Illustrator and After Effects. Design experience across packaging digital, mobile, print and video platforms. A constant curiosity and passion for design; keeps a finger on the pulse of the industry. Speed and agility; ability to work efficiently and effectively under pressure, developing creative, design solutions within tight deadlines. Familiarity with print production processes is considered an asset. Willing to work hands-on creating mock-ups for presentations when required. Self-starter with strong work ethic, able to manage own time and take initiative. Basic skills in copywriting to support brand messaging and enhance visual storytelling through concise, impactful text is considered an asset. Other duties as assigned. We can’t spell PUR without U All candidates must be eligible to work in Canada. PUR is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility to Ontarians with Disabilities Act. If contacted, please advise should you require accommodation during the hiring process. Seniority level Associate Employment type Full-time Job function Marketing and Design Industries Consumer Goods All content reflects the job description information as provided and excludes non-relevant promotional text. #J-18808-Ljbffr


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