Head of Commercialization

Overview Head of Commercialization & Emerging Business. Join to apply for the Head of Commercialization & Emerging Business role at Manulife . Responsibilities Lead the transformation and expansion of Affinity’s direct-to-consumer and distribution strategies, while unlocking new revenue opportunities for partners. Digital Direct-to-Consumer Transformation: Lead the evolution of CoverMe from an online insurance portal into a fully integrated digital DTC business; define and execute a roadmap that enhances customer experience, expands product offerings, and drives digital acquisition and retention; collaborate with product, marketing, technology, and operations teams to deliver scalable, insight-driven solutions. Distribution Strategy & Marketplace Development: Develop a new go-to-market approach and playbook; expand distribution to include simple, affordable products from all Canada-domiciled business units; build and manage a segmented network, optimizing coverage and engagement strategies. Partner Revenue Innovation: Develop and launch new revenue streams for Affinity distribution partners; identify and prioritize opportunities based on partner needs, market trends, and internal capabilities. Affinity Team Leadership: Foster a values-based team culture that is high performing, collaborative, customer-centric, and innovative; attract, nurture and retain a strong and effective team aligned with goals and sales compensation; collaborate with the Head of Product & Platforms to ensure alignment between commercial strategy and product delivery; partner with marketing, digital, and analytics teams to optimize customer engagement and conversion; work with senior leadership teams to support strategic initiatives and cross-business synergies; identify performance enhancement opportunities to improve sales, reduce costs, and manage risk; share best practices across internal teams and external markets. Financial Management: Develop an annual strategic sales/business plan to achieve sales goals, revenue, and customer growth and retention; work with Affinity Compensation committee to achieve comp-program targets; ensure effective planning and control of unit operating expenses; build scalable models for monetization and value delivery. Required Qualifications Proven track record in commercial strategy, digital transformation, and distribution leadership. Experience in insurance, financial services, or related sectors. Strong cross-functional leadership and stakeholder management skills. Strategic thinker with operational rigor and execution excellence. Demonstrated ability to innovate and scale new business models. Proven competency influencing, assessing, developing and coaching talent to contribute to a high performing and values-based team environment. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact Additional Details Referenced Salary Location: Toronto, Ontario; Working Arrangement: Hybrid; Salary range is expected to be between $175,700.00 CAD - $326,000.00 CAD. If applying for this role outside the primary location, contact for location-specific salary range. Actual salary will vary based on market conditions, location, and experience. Eligible employees may participate in incentive programs. Manulife offers a wide array of benefits including health, dental, mental health, vision, disability, life and AD&D insurance, retirement plans, and paid time off, with locale-specific terms. For U.S. roles, please contact for U.S.-specific PTO provisions. Seniority level Executive Employment type Full-time Job function Consulting, Information Technology, and Sales Industries: Insurance #J-18808-Ljbffr