SFMC CloudPage Developer

2 weeks ago

Toronto, Canada Insight Global Full time

SFMC CloudPage Developer

12 month contract w. extensions

Hybrid in Toronto (open to remote if not local)


Required Skills & Experience

Here’s What You’ll Need

• Experience in Cloud Page development within Salesforce Marketing Cloud, with a strong understanding of AMPscript, HTML5, CSS3, and JavaScript.

• Proficiency in Salesforce Marketing Cloud tools, especially Cloud Pages, Email Studio, and Content Builder.

• Familiarity with Data Extensions and how they are used within Cloud Pages for dynamic content and data capture.

• Strong understanding of responsive web design and how to implement mobile-first, cross-browser compatible landing pages.

• Solid experience with API integrations, form submissions, and capturing lead data through Cloud Pages.

• Experience with SFMC AMPscript for dynamic, data-driven content rendering and logic processing.

• Familiarity with SFMC REST APIs and integration techniques for pushing data between external systems and SFMC.

• Familiarity with tools like Google Analytics, Google Tag Manager, and other web performance monitoring tools.


Nice to Have Skills & Experience

Here’s What We’re Looking For

• Detail-oriented and able to execute projects with precision.

• Strong problem-solving skills, with the ability to troubleshoot and debug Cloud Page issues.

• Excellent collaboration and communication skills – able to work cross-functionally with design, marketing, and technical teams.

• Adaptable to changing business needs and new technologies.

• A passion for creating seamless user experiences and continuously optimizing for performance.


Job Description

Insight Global seeking a skilled Salesforce Marketing Cloud (SFMC) Cloud Page Developer to join a leading banking client and help design, build, and manage dynamic, high-performing Cloud Pages. In this role, you will work closely with marketing, design, and development teams to deliver personalized customer experiences through responsive, visually engaging landing pages, forms, and microsites within SFMC. As a Cloud Page Developer, you'll leverage your expertise in HTML, CSS, JavaScript, AMPscript, and SFMC-specific tools to build seamless user experiences. You will also collaborate on developing integrations with SFMC's Journey Builder, Email Studio, and other SFMC components to ensure effective campaign execution. Key

Responsibilities

Cloud Page Development:

• Design and develop Cloud Pages using HTML, CSS, AMPscript, and JavaScript, creating personalized and responsive landing pages, forms, and microsites for various marketing initiatives.

• Work closely with UX/UI designers to translate visual designs into functional, responsive pages optimized for both desktop and mobile experiences.

• Utilize AMPscript for dynamic content rendering based on subscriber data, preferences, and behaviors, ensuring that content is personalized and relevant to each user.

• Develop forms and capture data through Cloud Pages, ensuring seamless integration with SFMC emails.


Integration & Automation:

• Work with Journey Builder and Email Studio to integrate Cloud Pages into marketing automation workflows, ensuring that data is captured and processed efficiently.

• Develop dynamic content blocks for Cloud Pages that can integrate with SFMC's data extensions, allowing for personalized customer journeys.

• Collaborate with the Marketing Automation team to integrate Cloud Pages into campaigns, using behavioral triggers, forms, and segmentation strategies. Collaboration & Communication:

• Act as the primary technical resource for building Cloud Pages, collaborating with marketing teams to ensure pages align with campaign objectives and branding guidelines.

• Provide ongoing support and troubleshooting for Cloud Page issues, collaborating with other departments to resolve technical challenges.

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