Director, Product Marketing

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a Director of Product Marketing to lead our go-to-market strategy and narrative development across affirmative’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how affirm shows up in the market – influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated and grounded in customer truth, and collaborating cross‑functionally with Product, Sales, Marketing, Communications and Data Science. What You’ll Do Lead Product Marketing Strategy – Define and execute affirmative’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing and Sales leaders to define positioning, messaging and go‑to‑market strategies that differentiate affirmative in the market. Champion Product Narratives and External Storytelling – Craft key product narratives for company keynotes, investor relations, executive communications and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners and the broader market. Drive Go‑To‑Market Excellence – Partner with cross‑functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for Sales, Partnerships and Customer Success. Create playbooks, messaging frameworks and sales narratives that help internal teams effectively position affirmative’s value. Create Feedback Systems and Market Insight Loops – Build and operationalise structured feedback loops between customer‑facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners and consumers inform future product strategy and roadmap prioritisation. Partner Cross‑Functionally to Drive Impact – Collaborate with Product and Data teams to synthesise insights from customer data, market trends and usage analytics to inform strategic decisions. Partner with Communications, Brand and Investor Relations to ensure consistent messaging across audiences and moments. Represent affirmative Externally – Serve as a visible, credible voice of the company – participating in key customer meetings, industry panels and thought leadership events. Act as a trusted advisor to enterprise partners, communicating affirmative’s innovation roadmap and market vision. What We Look For 10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B and payments or commerce ecosystems. Proven ability to translate complex product capabilities into differentiated market narratives. Experience building and leading feedback systems that connect customer insights to product decisions. Strong understanding of merchant and partner ecosystems across retail, commerce or fintech. Demonstrated success leading go‑to‑market strategy for enterprise or platform products. Exceptional storytelling, communication and executive influence skills – both written and verbal. Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes and customer advisory boards. Data‑driven mindset with the ability to synthesise qualitative and quantitative insights. Comfortable operating in high‑visibility, cross‑functional environments with senior leaders and external stakeholders. A systems thinker who can connect dots between market forces, customer needs and company strategy. Pay Grade – S • Equity Grade – 7 • Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidised medical coverage, dental and vision for you and your dependents). CAN base pay range per year: $191,000 – $271,000 Benefits Health care coverage – affirmation covers all premiums for all levels of coverage for you and your dependents. Flexible Spending Wallets – generous stipends for spending on Technology, Food, various Lifestyle needs and family‑forming expenses. Time off – competitive vacation and holiday schedules allowing you to take time off to rest and recharge. ESPP – An employee stock purchase plan enabling you to buy shares of affirmation at a discount. We believe it’s on us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. For U.S. positions that could be performed in Los Angeles or San Francisco, pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, affirmation will consider for employment qualified applicants with arrest and conviction records. By clicking “Submit Application,” you acknowledge that you have read affirmation’s Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein. Seniority Level: Director • Employment Type: Full‑time • Job Function: Marketing and Sales #J-18808-Ljbffr