Social Media and Content Manager

About the Role:

Fitzrovia is seeking a dynamic and creative
Social Media and Content Manager
to join our team.

We are an entrepreneurial and innovative organization, making this role ideal for someone who thrives in a fast-paced environment, enjoys wearing multiple hats, and wants to contribute to all aspects of real estate investment and development.

At Fitzrovia, we pride ourselves on being an entrepreneurial and innovative organization, which makes this role well suited for a candidate looking to roll up their sleeves, wear multiple hats and contribute to all aspects of real estate investment and development.

Key Responsibilities:

• Lead Fitzrovia's brand storytelling and growth across all social media channels including Instagram, Facebook, TikTok, YouTube, LinkedIn, and Reddit
• Develop and oversee the content strategy and execution for social media, property blogs, and other digital touchpoints
• Supervise, coach, and evaluate the Social Media Coordinator, ensuring timely and high-quality execution of social calendars, community engagement, and digital asset management; step in as needed to ensure deliverables are completed on schedule and to standard
• Oversee the creation and production of compelling content — including posts, reels, videos, stories, and campaigns — that align with brand and business objectives
• Guide the development of a 4–6 week content calendar and ensure agility to respond to real-time opportunities
• Write or refine engaging copy that reflects Fitzrovia's brand voice and messaging
• Plan and direct influencer and partnership programs that drive engagement and elevate brand awareness
• Analyze social media and content performance, track KPIs, and provide actionable insights to optimize results
• Conduct regular competitive and trend audits to inform Fitzrovia's digital strategy and content approach
• Support on-site coverage for events, resident experiences, and community moments as needed
• Collaborate with the marketing team on campaigns, promotions, and brand initiatives across the portfolio
• Partner with leadership to produce high-quality corporate video and photography projects, including CEO and executive interviews
• Plan, coordinate, and represent Fitzrovia at events such as student fairs, community activations, and charitable initiatives, including securing leasing team coverage and managing event setup and logistics
• Stay current with emerging trends, technologies, and best practices to continuously evolve Fitzrovia's digital presence
• Other duties as assigned by the Director of Marketing and VP of Marketing

Qualifications & Experience:

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of experience in social media management and content creation
• Experience leading, coaching, or overseeing a direct report or team
• Proven ability to independently produce and direct engaging photo, video, and written content
• Strong creative eye with a deep understanding of contemporary trends in design, photography, and lifestyle branding
• Proficiency in Adobe Creative Suite, video and photo editing, and graphic design
• Experience using social media analytics and scheduling tools
• Data-driven mindset with the ability to interpret metrics and make strategic recommendations
• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Highly organized, able to manage multiple projects and deadlines in a fast-paced environment
• Enthusiastic and outgoing, comfortable appearing on camera and representing the brand at events
• Accountable and hands-on, willing to step in to ensure content and campaigns are delivered on time and to a high standard
• Self-starter with a resourceful, solutions-oriented approach
• Team player with a positive attitude and commitment to continuous improvement
• Given the nature of the role, flexibility in working hours is expected, including occasional evenings or weekends for content coverage and brand events

Why Fitzrovia:

Fitzrovia Real Estate is a vertically integrated development and asset manager focused on class-A Apartment buildings across the Greater Toronto Area (GTA). Fitzrovia provides best-in-class development, construction, property and asset management of luxury purpose-built rental apartments with a focus on design, active lifestyle management and exceptional customer service.

Fitzrovia partners with public institutions, pension funds and high net worth investors who have a bias towards long-term cash flow generating assets. The company is the largest developer of purpose-built rental apartments in the GTA with over $11 billion of assets under management.

We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia's commitment to hospitality is at the core of our DNA. To learn more about Fitzrovia, our people and our properties, visit

Fitzrovia is an equal opportunity employer and is committed to creating an inclusive environment for all our employees. If you require reasonable accommodation during the recruitment process, please reach us