Senior Associate, Paid Social

As the Senior Associate on the Paid Social team, you will be managing the paid social campaigns for HelloFresh. You will be responsible for building and scaling cost-effective customer acquisition campaigns across major paid social channels for two HelloFresh CA brands. You will help develop and execute the campaigns, perform campaign trafficking, and use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.

• Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion.
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis.
• Optimize campaign performance towards activation, retention, and reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.—(targeting, optimization, creative direction, etc.)
• Develop relationships with key paid social partners to nurture performance growth
• Provide project management support to ensure deadlines are met
• Manage a set of external partners and contractors to maximize performance.
• Design, implement and analyze A/B split tests across paid social channels
• Work with Brand Team to oversee and launch paid social creatives.

• Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
• Experience running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok and Snapchat
• Strong communications and presenting skills with an eye for creative performance.
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• A curiosity to not just know what is happening, but to understand why it is happening.
• Obsessed with growth and building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding and analytical startup environment
• A positive mindset towards challenges and new opportunities and a natural hustler with a contagious "can-do" attitude

• A bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 3-5 years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability

Additionally, you will work very closely with different teams, including growth, brand, data and CRM. It's an exciting role allowing you to develop as a future paid social leader of D2C growth as well as build one of the biggest food-tech brands in the world.

• Box Discount - Amazing discounts on 1 box per week 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships
• Vacation & PTO -Time off is also an important part of self-care We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun
• Diversity & Inclusion Initiatives - With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

Working Conditions

It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.